Which news media publishers should go the e-book route?"
When should the first draft of history become an e-book? Publishers are looking at e-books as a quite profitable possibility for long-form journalism.
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Some data: e-book sales are trending up. Last July, Amazon announced that e-books were outselling hardbacks, selling 143 e-books for every 100 hardcover book in 2010's second quarter. And last week, Amazon announced that Kindle e-books are outselling paperbacks. In the same week the New York Times and ProPublica unveiled new e-books. According to Bloomberg, Amazon will probably sell more than 8 million Kindles in 2011.
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Finally, veering away from business, politics and technology news media publishers -- James Patterson, Nora Robertson and Steig Larsson have each sold more than 1 million Kindle e-books. Could a hip digital publisher like, say, The Awl, with its vaguely literary angle break the next big adult fiction digital e-book author? It is not inconceivable. While non-fiction, news-related stories work best in e-book form I cannot for the life of me shake the belief that the next big e-book adult fiction star might just be discovered through a savvy digital publisher.
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