‘Smartphone Use in Healthcare: how do smartphones impact healthcare professionals and influence the way they practice?’
(A comparison between Europe and the United States)
View the abstract or download the full report
dimarts, 19 d’octubre del 2010
Nueva web de comunicación con el médico de Astra Zeneca
AstraZeneca has launched a professional site for its Vimovo arthritis drug that features a live chat option. The site, at www.vimovotouchpoints.com, lets docs chat with AstraZeneca “account specialists,” order samples, view up to 200 live webcasts about the drug in its “Speakers Forum” series, and download discount cards for patients
Comportamiento on-line de los pacientes que buscan información sobre enfermedades
Online behavior varies by condition type and stage, study says
Summary.
Consumers looking for diabetes information online respond to different tools and website functionality than others.
With diabetes, websites that connect users to a larger community of people with that disease tend to foster repeat visits, as do websites with “useful tools". Consumers looking for information on cardiovascular or respiratory disease, however, prefer sites that provide easy access to medical professionals.
For patients recently diagnosed, in recovery or living with an ongoing condition, websites dedicated to a particular condition are preferred over search engine researching.
In a gender comparison, the report found that men and women conduct online health research differently; almost 84% of the women surveyed researched on behalf of someone else, while 75% of men researched on behalf of someone else.
Other findings include:
The “typical” health researcher overall is 50 years old, and female
71% of health researchers online are looking for general knowledge about a condition; research symptoms is the second biggest reason for going online, at 59%
56% of respondents said a health care professional recommendation makes a health website trustworthy; 46% said a site is trustworthy if it includes academic articles or scientific research
81% of recently diagnosed patients consult an HCP for health information, while 77% go online first for health info, the study found.
The MARS 2010 Online Behavior Study was conducted by Kantar Media, and surveyed over 5,000 respondents during the second quarter of this year, according to a statement
Summary.
Consumers looking for diabetes information online respond to different tools and website functionality than others.
With diabetes, websites that connect users to a larger community of people with that disease tend to foster repeat visits, as do websites with “useful tools". Consumers looking for information on cardiovascular or respiratory disease, however, prefer sites that provide easy access to medical professionals.
For patients recently diagnosed, in recovery or living with an ongoing condition, websites dedicated to a particular condition are preferred over search engine researching.
In a gender comparison, the report found that men and women conduct online health research differently; almost 84% of the women surveyed researched on behalf of someone else, while 75% of men researched on behalf of someone else.
Other findings include:
The “typical” health researcher overall is 50 years old, and female
71% of health researchers online are looking for general knowledge about a condition; research symptoms is the second biggest reason for going online, at 59%
56% of respondents said a health care professional recommendation makes a health website trustworthy; 46% said a site is trustworthy if it includes academic articles or scientific research
81% of recently diagnosed patients consult an HCP for health information, while 77% go online first for health info, the study found.
The MARS 2010 Online Behavior Study was conducted by Kantar Media, and surveyed over 5,000 respondents during the second quarter of this year, according to a statement
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