Display advertising formats get creative: "A number of creative online display ad formats have surfaced to shake consumers out of our banner-induced slumbers. In fact, a new study published this week by AdweekMedia/Harris reconfirms that banner ads are the Internet ads most likely to be ignored.
New ad units aren't as easy to avoid. Here are a few emerging and increasingly common display ads offering more interactive, in-your-face — and even useful — features." (sigue en.. http://tinyurl.com/3a4twy4)
