VITAL GUIDE to New Ad Models (FIPP)

Dec 15 2010 View This On A Web Page. VITAL GUIDE to New Ad Models Featured Stories 1. Online advertising in strange places 2. Who needs a website? Enter the nanosite ad unit 3. Video 'matchmaking' platform connects consumers with advertisers 4. iPad advertising formats that work 5. Semantic technology brings new relevance to ads 6. Also In This Issue 7. Web Resources 1. Online advertising in strange places Can creative advertising formats get consumers to notice online ads again? From CAPTCHAS to coupons, new ad units try to capture the flitting eye. FULL ARTICLE advertisement FIPP Digital Innovators' Summit, 14-15 March, 2011 The two-day international media event will focus on new strategies and approaches to developing profitable digital businesses for magazine publishers. Get more information and register now. 2. Who needs a website? Enter the nanosite ad unit IDG and Widgetbox partner on new rich media ads that pack a variety of content – including white papers, videos, social media and editorial content – into a display unit. FULL ARTICLE 3. Video 'matchmaking' platform connects consumers with advertisers AdGenesis and AdMatch technology offers rewards in exchange for an opt-in. The company's CEO claims the platform improves brand awareness and clickthrough rates. FULL ARTICLE 4. iPad advertising formats that work The iPad has presented a lot of creative advertising opportunities for publishers and brands. Condé Nast and NPR share what's worked so far. FULL ARTICLE 5. Semantic technology brings new relevance to ads A new crop of semantic tools and platforms help publishers and advertisers match content with ads — without those pesky privacy issues that arise from behavioral advertising. FULL ARTICLE 6. Also In This Issue How Groupon (soon to be Google?) is working with publishers As the digital coupon craze heats up, Groupon continues to link up with newspaper and magazine publishers. The speculated acquisition of Groupon by Google could give it even more sway. FULL ARTICLE Mobile advertising: Do the metrics measure up? There's a lot of optimism among publishers around the potential of mobile advertising. The best ways to measure mobile campaigns, however, remains a work in progress. FULL ARTICLE A beginner's guide to online video advertising With dozens of video formats, advertising types and technology platforms, video advertising can get complicated. Here are a few basics to get you started. FULL ARTICLE Oversized ads draw more attention, emotion, OPA says New biometric research performed with Innerscope shows that large ad units not only get users' attention, but keep it as they navigate a page. Proof that branding lives online, says OPA President Pam Horan. FULL ARTICLE 6 ways to get more revenue out of online ads New technologies are combining with old strategies to help publishers increase revenues from online ads. Here are a few of the solutions and tactics publishers are using to improve yield management, which is the process of maximizing profits. FULL ARTICLE When advertising and editorial collide As display advertising evolves, it's taking on more of the characteristics of editorial content. Or at least that's the plan. How should publishers be working with brands to integrate their messaging and improve campaign ROI - without crossing the line? FULL ARTICLE 7. Web Resources · Web video will drive ad growth through 2014 - Monday Note · How news organizations are generating revenue from social media - Mashable · Forecast: Online ad spending to nearly double by 2014 - VentureBeat Chris Llewellyn President & CEO FIPP Greetings Same old, same old doesn't work on the Web. The pace of innovation is faster than with traditional media. Disruptive technology is everywhere. Here's a look at how advertising models are evolving as publishers seek new revenue streams and brands look for new ways to connect and engage with target customers. advertisement Popular This Week Three approaches to iPad content creation A grand experiment in hyperlocal journalism Surveys: iPad users read a lot of news Video: Gannett's approach to monetizing hyperlocal Social commerce helps conversions at F+W stores Strategic Sponsors You are receiving the FIPP Vital Guide as a valuable member of FIPP. The FIPP Vital Guide is being provided in partnership with eMedia Vitals, a subsidiary of Vital Business Media. Please feel free to contact us at any time with feedback and comments. Share with colleagues or If this email was forwarded to you, subscribe now to the FIPP Vital Guide! Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway, New York, NY 10006 Have a suggestion or story idea? Email us at editor@vitalbusinessmedia.com Advertise For advertising opportunities, contact Stuart Hands FIPP Commercial Manager at +44 20 7404 4169 or Kat Heisler at (917) 740-1583. Copyright (C) 2010 Vital Business Media All rights reserved.

Pon un Community Manager en tu empresa >> Estrategia Digital >> Blogs EL PAÍS

DIC 2010
Pon un Community Manager en tu empresa
Por: Adrián Segovia

Esta semana Zara anunció en Infojobs una oferta de trabajo en la que precisa contratar un community manager. La oferta ya tiene más de 430 aspirantes a una profesión que, según la propia descripción de la oferta, propone muy pocas barreras de entrada a los candidatos. La carrera de las empresas por alcanzar una presencia óptima en redes sociales puede generar imprecisiones en las necesidades reales que tiene cada compañía. Precipitación y falta de estrategia alrededor de la socialización en la red de las grandes corporaciones suelen ser las críticas más difundidas." (sigue en el blog)

Curiosa web de Springer que muestra descargas en tiempo real

Realtime.springer.com es un servicio que presenta las descargas mundiales de artículos de revistas y capítulos de libro de Springer en tiempo real y en varios formatos de visualización.

Tener acceso a información sobre los contenidos que se están utilizando en este momento puede dar valiosa información sobre los temas que marcan tendencias en este momento, ¿qué zonas del mundo están mirando qué tipo de contenido, palabras clave, y qué es popular "ahora mismo".

Realtime.springer.com se alimenta de SpringerLink, SpringerImages y SpringerProtocols.

Para SpringerLink y SpringerProtocols, cada vez que un usuario descarga el pdf o html de un artículo, capítulo o protocolo, se envía un mensaje en tiempo real a Realtime.springer.com.

Para las imágenes, una "descarga" es cuando un usuario visualiza la versión completa de una página Image Details. En este caso, se registra una "descarga" de SpringerImages del artículo o del capítulo del que viene la imagen.

Es importante señalar que los datos históricos no se almacenan en Realtime.springer.com, y debido a que se realizan transformaciones antes de generar los informes Counter (para hacer cosas como filtrar la actividad robótica y garantizar definiciones consistentes de sesiones), las estadísticas de este servicio no coincidirán exactamente con las estadísticas proporcionadas en los informes finales Counter. Los datos de este sitio no están destinados a ser utilizados para realizar informes, sino a dar una visión global del uso que están teniendo los productos online de Springer.

 http://realtime.springer.com/about

• Keyword Tag Cloud

  Trending topics of recently-downloaded articles

• Download Map

  Where Springer's downloads are coming from

• Feed

  A live feed of downloaded items

• Icons

  A visualization of all downloads in realtime

SAGE publica "revista" multidisciplinar en OA, autor paga

Tomàs Baiget

http://elprofesionaldelainformacion.com 

A partir del 1 de enero de 2011 Sage open acepta artículos científicos sobre cualquier tema, que serán evaluados en "peer review". Una vez publicados podrán ser reevaluados interactivamente online por los lectores.

Los artículos, que pueden ser extensos (hasta 10.000 palabras), se irán publicando sueltos, uno a uno, sin constituir "números" de revista.

El coste de publicación es bastante bajo, comparado con el de otras editoriales OA: US$695 por artículo, e incluso para los primeros números se aplicará una cuota introductoria de sólo US$ 195

Más información:

http://www.sagepub.com/sageopen/landing.sp

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Beginning January 1, 2011, SAGE Open will receive manuscript submissions online through SAGEtrack, powered by ScholarOne Manuscripts™. Authors should register for an account at http://mc.manuscriptcentral.com/sageopen, where they will create a login ID and password. SAGEtrack will serve as the center for editorial staff to communicate with authors, editors, and reviewers electronically, and it will function as the platform for the review process.

About SAGE Open

SAGE Open seeks to be the world's premier open access outlet for academic research. As such, it evaluates the scientific and research methods of each article for validity and accepts articles solely on the basis of the research.  This approach allows readers greater access and gives them the power to determine the significance of each article through SAGE Open's interactive comments feature and article-level usage metrics. Likewise, by not restricting papers to a narrow discipline, SAGE Open facilitates the discovery of the connections between papers, whether within or between disciplines.
Each article undergoes rigorous peer review; the approach of SAGE Open's peer review process, however, differs from that of traditional journals. Rather than assessing the relative 'importance' of a given article to its respective field, peer review will instead focus solely on determining the quality of research methodology, that is, determining whether the research was conducted properly, the discussion accurately summarizes the research, and the conclusion follows logically from the research. Readers and the academic community at large will then have the power to continue the peer review process after online publication, helping to determine the significance of each article through SAGE Open's interactive comments feature and article-level usage metrics.

Manuscript Preparation

Articles should not exceed 10,000 words (excluding references) and may present original research or literature reviews. The word count (which includes all text including the abstract, manuscript, notes, tables, figures, etc.) should appear on the title page.

Manuscripts should include an abstract of approximately 150 words, and, beneath the abstract, 4-5 keywords. All manuscripts should follow the style guidelines set forth in the fifth edition of the Publication Manual of the American Psychological Association. Journal policy prohibits an author from submitting the same manuscript for consideration by another journal and does not allow publication of a manuscript that has been published in whole or in part by another journal.

Any inquiries regarding manuscript submission may be directed to the editorial office at sageopen@sagepub.com.
Publication Fee

SAGE Open accomplishes global open access by using a business model in which its expenses are recovered by an author publication fee charged after acceptance. The fee currently stands at the special introductory rate of $195 (regular fee: $695) for each published article. Authors who do not have the means to cover the publication fee may request a waiver.

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