VITAL GUIDE to New Ad Models (FIPP)

Dec 15 2010 View This On A Web Page. VITAL GUIDE to New Ad Models Featured Stories 1. Online advertising in strange places 2. Who needs a website? Enter the nanosite ad unit 3. Video 'matchmaking' platform connects consumers with advertisers 4. iPad advertising formats that work 5. Semantic technology brings new relevance to ads 6. Also In This Issue 7. Web Resources 1. Online advertising in strange places Can creative advertising formats get consumers to notice online ads again? From CAPTCHAS to coupons, new ad units try to capture the flitting eye. FULL ARTICLE advertisement FIPP Digital Innovators' Summit, 14-15 March, 2011 The two-day international media event will focus on new strategies and approaches to developing profitable digital businesses for magazine publishers. Get more information and register now. 2. Who needs a website? Enter the nanosite ad unit IDG and Widgetbox partner on new rich media ads that pack a variety of content – including white papers, videos, social media and editorial content – into a display unit. FULL ARTICLE 3. Video 'matchmaking' platform connects consumers with advertisers AdGenesis and AdMatch technology offers rewards in exchange for an opt-in. The company's CEO claims the platform improves brand awareness and clickthrough rates. FULL ARTICLE 4. iPad advertising formats that work The iPad has presented a lot of creative advertising opportunities for publishers and brands. Condé Nast and NPR share what's worked so far. FULL ARTICLE 5. Semantic technology brings new relevance to ads A new crop of semantic tools and platforms help publishers and advertisers match content with ads — without those pesky privacy issues that arise from behavioral advertising. FULL ARTICLE 6. Also In This Issue How Groupon (soon to be Google?) is working with publishers As the digital coupon craze heats up, Groupon continues to link up with newspaper and magazine publishers. The speculated acquisition of Groupon by Google could give it even more sway. FULL ARTICLE Mobile advertising: Do the metrics measure up? There's a lot of optimism among publishers around the potential of mobile advertising. The best ways to measure mobile campaigns, however, remains a work in progress. FULL ARTICLE A beginner's guide to online video advertising With dozens of video formats, advertising types and technology platforms, video advertising can get complicated. Here are a few basics to get you started. FULL ARTICLE Oversized ads draw more attention, emotion, OPA says New biometric research performed with Innerscope shows that large ad units not only get users' attention, but keep it as they navigate a page. Proof that branding lives online, says OPA President Pam Horan. FULL ARTICLE 6 ways to get more revenue out of online ads New technologies are combining with old strategies to help publishers increase revenues from online ads. Here are a few of the solutions and tactics publishers are using to improve yield management, which is the process of maximizing profits. FULL ARTICLE When advertising and editorial collide As display advertising evolves, it's taking on more of the characteristics of editorial content. Or at least that's the plan. How should publishers be working with brands to integrate their messaging and improve campaign ROI - without crossing the line? FULL ARTICLE 7. Web Resources · Web video will drive ad growth through 2014 - Monday Note · How news organizations are generating revenue from social media - Mashable · Forecast: Online ad spending to nearly double by 2014 - VentureBeat Chris Llewellyn President & CEO FIPP Greetings Same old, same old doesn't work on the Web. The pace of innovation is faster than with traditional media. Disruptive technology is everywhere. Here's a look at how advertising models are evolving as publishers seek new revenue streams and brands look for new ways to connect and engage with target customers. advertisement Popular This Week Three approaches to iPad content creation A grand experiment in hyperlocal journalism Surveys: iPad users read a lot of news Video: Gannett's approach to monetizing hyperlocal Social commerce helps conversions at F+W stores Strategic Sponsors You are receiving the FIPP Vital Guide as a valuable member of FIPP. The FIPP Vital Guide is being provided in partnership with eMedia Vitals, a subsidiary of Vital Business Media. Please feel free to contact us at any time with feedback and comments. Share with colleagues or If this email was forwarded to you, subscribe now to the FIPP Vital Guide! Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway, New York, NY 10006 Have a suggestion or story idea? Email us at editor@vitalbusinessmedia.com Advertise For advertising opportunities, contact Stuart Hands FIPP Commercial Manager at +44 20 7404 4169 or Kat Heisler at (917) 740-1583. Copyright (C) 2010 Vital Business Media All rights reserved.