t is difficult to conceive of a company having a better month than the one Facebook is having. Last week, Mark Zuckerberg was cutting an appealing figure on 60 Minutes, no easy feat. This week, he was named Time magazine's 2010 Person of the Year, and Facebook toppedGlassdoor's list -- with a score of 4.6 out of 5 -- as the best company in which to work in theUunited States. And the topper, disclosed today: Facebook expects its 2010 revenues to be higher than expected, at around $2 billion.
"The love affair of consumers with social networks is an abiding one," Karsten Weide, an analyst at IDC, told Bloomberg Businessweek. "All the big brands are there." But should media companies trust Facebook? The company, as Media Memo reports, has been aggressively wooing media companies to trade data on their consumers in exchange for traffic and engagement.
But a recent Rasmussen Reports survey found that 86% of consumers were at least somewhat concerned about the security of personal information posted on the social networking sites, more than half of whom said they were very concerned. And Facebook clearly does not have a very good record on privacy issues.... (sigue en el blog del autor)
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