"Though I believe the use of Facebook is a primary driver of customer acquisition, the main driver of customer retention and repeat purchasing would have to be: daily emails.
I don’t think things are going to stop here by any means. Content is a huge business and customer acquisition can be done fairly easily if you’re sticking to a specific niche. There’s a reason Bob Pittman continues to invest here, and we’ve just scratched the possible verticals that can be attacked. The value for advertisers is not going anywhere either- email newsletters are a direct opt-in channel to a valuable targeted audience. That’s called Nirvana to a marketing pro. Have an email newsletter+some stats on the business that I missed? Email me."
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