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Es mostren els missatges amb l'etiqueta de comentaris mobile health e innovación. Mostrar tots els missatges
Es mostren els missatges amb l'etiqueta de comentaris mobile health e innovación. Mostrar tots els missatges
dimarts, 6 de setembre del 2011
Las nuevas tecnologias aplicadas a los pacientes con patologias crónicas.
dijous, 28 de juliol del 2011
dimecres, 4 de maig del 2011
New Research Shows Medical Doctors Prefer a Mix of Digital, Face-to-Face Marketing
Press release:
Survey of over 5,400 specialists, PCPs on Physicians Consulting Network indicates 2/3 own smartphones, 1/4 have tablets
New York, NY; March 31, 2011:
For pharmaceutical companies marketing to health care professionals, going mobile is only part of the story. New research by Knowledge Networks using the Physicians Consulting Network (PCN®) shows that doctors are seeking a combination of digital and in-person marketing. Specialists and PCPs alike are relying more and more on smartphones and tablets to check email, research medications and conditions, and take online surveys; but they still prefer in-person visits with drug sales reps over electronic pharma marketing ("e-detailing") by a factor of three to one.
The study is the third in four years among members of the Physicians Consulting Network, the only healthcare research panel that combines senior-level survey expertise with access to thousands of hard-to-reach, highly engaged specialists. PCN's Digital MD Marketing series tracks doctors' uses of and attitudes towards personal digital technologies, drug marketing approaches, electronic health records, and other topics of central interest to pharmaceutical marketers.
Drawing on responses from 5,490 doctors, the 2011 Digital MD Marketing research shows that
"Mobile technology has indeed proven a boon to busy physicians, helping them keep up on the latest information and manage their practices," said Jim Vielee, Senior Vice President in charge of PCN®. "Their focus on the practical – and slow adoption of branded pharma apps and mobile e-detailing – is something marketers need to keep in mind to make their efforts balanced and effective. Our findings also reinforce the important role that sales rep visits still play in doctor interaction; the transition to digital is still just that, and ignoring either side of the equation is likely to backfire."
The Physicians Consulting Network (PCN®) is the only healthcare research panel that combines senior-level survey expertise with access to thousands of hard-to-reach, highly engaged specialists. In a world where drug development is becoming more specialized, PCN connects you with your high-value health care professionals, such as oncologists, neurosurgeons and diabetes educators.
Knowledge Networks is passionate about research in marketing, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything we do. We specialize in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.
KN delivers affordable, statistically valid online research through KnowledgePanel® and leverages a variety of other assets, such as world class advanced analytics, an industry-leading physician panel, an innovative platform for measuring online ad effectiveness, and a research-ready behavioral database of frequent supermarket and drug store shoppers
Survey of over 5,400 specialists, PCPs on Physicians Consulting Network indicates 2/3 own smartphones, 1/4 have tablets
New York, NY; March 31, 2011:
For pharmaceutical companies marketing to health care professionals, going mobile is only part of the story. New research by Knowledge Networks using the Physicians Consulting Network (PCN®) shows that doctors are seeking a combination of digital and in-person marketing. Specialists and PCPs alike are relying more and more on smartphones and tablets to check email, research medications and conditions, and take online surveys; but they still prefer in-person visits with drug sales reps over electronic pharma marketing ("e-detailing") by a factor of three to one.
The study is the third in four years among members of the Physicians Consulting Network, the only healthcare research panel that combines senior-level survey expertise with access to thousands of hard-to-reach, highly engaged specialists. PCN's Digital MD Marketing series tracks doctors' uses of and attitudes towards personal digital technologies, drug marketing approaches, electronic health records, and other topics of central interest to pharmaceutical marketers.
Drawing on responses from 5,490 doctors, the 2011 Digital MD Marketing research shows that
- 67% of PCPs and 61% of specialists now have a smartphone (64% of doctors overall)
- 27% of PCPs and specialists alike have tablet computers (such as iPads) – about 5 times the level in the general population
- Shopping and survey taking via mobile devices have grown significantly since 2010, but "e-detailing" grew less dramatically and is less common
- Reference applications, such as Epocrates and WebMD, are the most popular mobile medical "apps" – while apps from pharmaceutical manufacturers receive minimal use
- 79% (top two box) of PCPs and 74% of specialists prefer in-person dialogue with reps; physicians ages 55 and over skewed higher on this answer by 12 percentage points, compared to those under 40
- 23% of PCPs (top two box) and 28% of specialists prefer computer-based e-detailing; physicians over age 55 viewed this method only slightly less favorably than did younger physicians
"Mobile technology has indeed proven a boon to busy physicians, helping them keep up on the latest information and manage their practices," said Jim Vielee, Senior Vice President in charge of PCN®. "Their focus on the practical – and slow adoption of branded pharma apps and mobile e-detailing – is something marketers need to keep in mind to make their efforts balanced and effective. Our findings also reinforce the important role that sales rep visits still play in doctor interaction; the transition to digital is still just that, and ignoring either side of the equation is likely to backfire."
The Physicians Consulting Network (PCN®) is the only healthcare research panel that combines senior-level survey expertise with access to thousands of hard-to-reach, highly engaged specialists. In a world where drug development is becoming more specialized, PCN connects you with your high-value health care professionals, such as oncologists, neurosurgeons and diabetes educators.
Knowledge Networks is passionate about research in marketing, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything we do. We specialize in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.
KN delivers affordable, statistically valid online research through KnowledgePanel® and leverages a variety of other assets, such as world class advanced analytics, an industry-leading physician panel, an innovative platform for measuring online ad effectiveness, and a research-ready behavioral database of frequent supermarket and drug store shoppers
dimecres, 16 de febrer del 2011
Mobile Health Activities | Mobile World Congress 2011
Mobile Health at MWC
qui sap si haurem d'anar de la mà d'aquestes empreses:
"In addition to these Mobile Health activities at Mobile World Congress, the GSMA is proud to announce the first annual GSMA-mHA Mobile Health Summit. This event, to be held 6-9 June in Cape Town, South Africa, will deliver a conference programme, exhibition and networking for key executives from across the mobile and healthcare industries"
At the GSMA, we are focused on stimulating and supporting new mobile ecosystems. Mobile Health is one of those areas because the world cannot afford healthcare and wellness delivered the legacy way. Mobile can truly make a difference because it is ubiquitous, easy to use and cost effective. By focusing on Mobile Health vertical at Mobile World Congress 2011, we hope to demonstrate how the widespread use of mobile technology in healthcare could significantly cut costs while extending the reach, quality and accessibility."
qui sap si haurem d'anar de la mà d'aquestes empreses:
"In addition to these Mobile Health activities at Mobile World Congress, the GSMA is proud to announce the first annual GSMA-mHA Mobile Health Summit. This event, to be held 6-9 June in Cape Town, South Africa, will deliver a conference programme, exhibition and networking for key executives from across the mobile and healthcare industries"
At the GSMA, we are focused on stimulating and supporting new mobile ecosystems. Mobile Health is one of those areas because the world cannot afford healthcare and wellness delivered the legacy way. Mobile can truly make a difference because it is ubiquitous, easy to use and cost effective. By focusing on Mobile Health vertical at Mobile World Congress 2011, we hope to demonstrate how the widespread use of mobile technology in healthcare could significantly cut costs while extending the reach, quality and accessibility."
here is a lot of activity at this year's Mobile World Congress which reflects the interest in Mobile Health, including:
Conference Sessions
Conference Sessions
Networking
Exhibition:
Throughout the show, the GSMA Mobile Health activities and those of other companies can be found at
- GSMA Mobile Health Pavilion, Hall 7
- GSMA Stand, C118 Hall 8
- GSMA Embedded House, The Courtyard
Companies participating include:
- AT&T
- Continua
- Ericsson
- Gates Foundation
- IBM
- KT
- Laipac Technologies
- mHealth Alliance
- Qualcomm
- Vodafone
In addition to these Mobile Health activities at Mobile World Congress, the GSMA is proud to announce the first annual GSMA-mHA Mobile Health Summit. This event, to be held 6-9 June in Cape Town, South Africa, will deliver a conference programme, exhibition and networking for key executives from across the mobile and healthcare industries. This includes mobile operators, insurance groups, pharma companies, healthcare providers, research centres, equipment manufacturers, infrastructure vendors, application developers, and integrators from around the globe. The event will encourage the collaboration and relationships needed to realise the potential of mobile health.
Join us in Cape Town for this future-setting event as we enable the Heart of Mobile Health.
The MHS website will launch in mid-January at www.MobileHealthSummit.com
Join us in Cape Town for this future-setting event as we enable the Heart of Mobile Health.The MHS website will launch in mid-January at www.MobileHealthSummit.com
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