Fw: Abbott renueva su web corporativa

Estimado/a amigo/a:

La nueva web corporativa de Abbott, www.abbott.es, integra las nuevas divisiones comerciales, los productos y los centros de operaciones que la compañía tiene en nuestro país. El nuevo diseño responde a la apuesta decidida de crecimiento y diversificación del modelo de negocio de Abbott en el mundo.

"Este nuevo site refleja perfectamente nuestra presencia en España", según Esteban Plata, Presidente y Consejero Delegado, quien añade que "era el momento de que nuestra presencia online reflejara la dimensión real y el papel que Abbott juega en el sistema sanitario español a través de su diversificado portafolio de productos farmacéuticos y médicos, los cuales incluyen productos nutricionales, dispositivos médicos y de diagnóstico". 

What Doctors Do With Their Smartphones // Pharmalot

What Doctors Do With Their Smartphones // Pharmalot: "What Doctors Do With Their Smartphones
1 Comment
By Ed Silverman // March 31st, 2011 // 7:34 am
Control yourselves. This is all business. A new survey of nearly than 5,500 docs finds that ownership, not surprisingly, is up, with 67 percent of specialists and 61 percent of primary care physicians now possessing these addictive little appendages. Pediatricians are lagging a bit as only 59 percent admit to ownership, but that represents an 11 percent increase from last year."

And what about tablets? These, too, are gaining ground - 27 percent of both specialists and PCPs have one, although we do not know if they favor the iPad over the Nook or Kindle, for instance. However, this would suggest five times as many docs own a tablet compared with the population at large, according to Knowledge Networks, which conducted the survey (see the statement).

But what are they doing with these devices? Besides more shopping, they look at medical apps. About three-quarters of specialists and PCPs view Epocrates, which appears to be the most widely used app of this sort. In general, 40 percent of pediatricians use drug reference apps, compared with 30 percent among specialists. But only 6 percent of specialists and PCPs use apps from drugmakers.

There is more, though. Last year, 24 percent of PCPs used a smartphone or tablet for e-detailing, up from 18 percent, while specialists indicated a similar increase - 22 percent, up from 17 percent. And more of them are using the devices for online surveys (such as this one, no doubt); half of PCPs use them in this way, up from 31 percent. Ditto for specialists - 41 percent, up from 24 percent.

Separately, the docs were asked about sales reps, a question that comes up in so many surveys these days. And so, 61 percent of PCPs and 50 percent of specialists still maintaining an open door policy. Why? A face-to-face meeting is preferred by 79 percent of PCPs and 74 percent of specialists, although docs older than 55 skewed higher than those 40 and under. E-detailing was cited by only 23 percent of PCPs and 28 percent of specialists, with the over-55 set only slightly less enamored.

Popular Science iPad Edition Has Sold 10,000 Subscriptions

| MediaWorks - Advertising Age: "
Only Apple Knows Who's Subscribing, but They're Paying for Digital Content

By: Nat Ives March 29, 2011

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Popular Science magazine sold the 10,000th subscription to its iPad edition sometime on Sunday, nearly six weeks after accepting Apple's terms for selling subs on its tablet. That's a speck compared to the title's nearly 1.2 million print subscriptions, but a significant early foothold for digital magazine subscriptions on the iPad.

"We are very excited," said Gregg Hano, VP-group publisher at the Bonnier Technology Group, which includes Popular Science. "We really did not have any expectation of what would happen because we're really pioneers."

Issue-by-issue sales of magazines' iPad editions got off to a slow start last year, but many publishers said the new platform's real test wouldn't begin until they could offer subscriptions. Then when Apple finally introduced a system for iPad subscriptions last month, its terms left many publishers disappointed. Publishers can't know anything about their own subscribers through the App Store, Apple said, unless subscribers explicitly allow Apple to share their information. Most publishers, who want a direct connection with their readers for marketing purposes, passed.

But Popular Science jumped in, calling Apple's subscription system a step in the right direction. Now Pop Sci has 10,000 iPad subscribers, each paying $14.99 for a one-year subscription, a little more expensive than the $12.99 print subscription currently available on the magazine's website.

Pop Sci also sold about 2,500 individual copies of the iPad edition's March issue at $4.99 each, the same as it costs in print.

"We've been averaging 10,000 to 12,000 unit sales per month almost since the beginning," Mr. Hano said. "Now we're going to be above that in March. We're inching up over that. And we look forward to continuing to see subscriptions grow. Hopefully people keep testing Popular Science on their tablets and then hopefully come back and subscribing."

Apple's rules mean, however, that Popular Science does not know whether it's finding an entirely new audience or just shifting print subscribers, whose names and contact information it knows, to the considerably more opaque tablet.

"We don't have any information on where the subscribers are coming from or whether or not they are or are not print subscribers," Mr. Hano said. "Nor do we at this time know the number of people who have opted in to share their data with us."

Popular Science averaged total paid and verified circulation of 1.3 million over the second half of last year, according to its report with the Audit Bureau of Circulations.

| BPA redefines digital magazines

FIPP.com | News

Auditors need fresh definitions to cater for the rapidly evolving variations in format of digital magazines.
The varied ways in which digital magazines are evolving means they must be redefined in order to audit their audiences, Glenn Hansen, BPA Worldwide president and CEO, told the MATESZ Digital Media Conference in Budapest, Hungary recently. “No longer is a digital magazine simply a pdf of the print version”, he said."

Accordingly BPA has revised its definition of a digital magazine or newspaper. It is a magazine or newspaper (either with a companion print version or as a stand-alone digital product) delivered periodically in a digital format with metered (i.e. linear) navigation, that is edited, designed, and contains date-stamped content that includes advertising (but not necessarily the same advertising as might appear in a print version). A digital product may be dynamically created, have targeted content, or may exist in parallel with pre-existing media. In order to accommodate all variations of digital magazines, BPA has devised four categories: Dynamic: Editorial can be created and/or selected at point of delivery. With a dynamic digital magazine/newspaper, each recipient can receive a copy with different content and that content can change at any time. Targeted: Editorial is changed for specifically defined groups and/or platforms before point of delivery. With a targeted digital publication, each group of recipients, whether they are segmented demographically or because of the platform they use to receive the digital product, receives a copy with different content specifically selected for that group. Apart from minor updates, the content cannot change once the issue is made available. Enhanced: If a print brand existed first, ‘enhanced’ is editorial that is retained from the original edition and is redesigned and/or supplemented. With an enhanced digital product, each issue’s content is primarily taken (but not necessarily replicated in its entirety) from the original edition (whether in print or digital). Apart from minor updates, the content cannot change once the issue is made available. Replica: If a print brand existed first, editorial and design are unchanged from the original print edition. With a replica digital product, each issue’s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. Glenn Hansen commented: “Things are changing quickly and moving towards measuring the entire brand. Marketers are moving away from just the fact that someone subscribed to a product. They are now starting to look at how the product is used and that’s a big shift. Up until now, it’s always been about the number of copies pushed out, but now it’s more about engagement.” In an effort to ensure that digital products are measured worldwide to the same global standard, the IFABC (International Federation of Audit Bureaux of Circulation) has set up a committee to recommend standards for audit organisations to adopt. The committee is expected to produce recommendations by the end of this year. Stuart Wilkinson, managing director UK/EMEA at BPA Worldwide, will speak on this topic at FIPP’s Research Forum in Paris, France on 14-15 April 2011. For details visit fippresearchforum.com.

El primer Lipdub de una farmacéutica, MSD ( y otro de GAES)

La farmacéutica MSD pionera en el uso del vídeo musical en plano secuencia para cohesionar a su equipo interno

Madrid, 28 de marzo de 2011.- Luces, cámara y acción. Desde que surgiera en Alemania en el año 2008 los Lipdubs inundan la red. Los hay de todo tipo: de universidades, compañías aéreas. Y, ahora, de laboratorios farmacéuticos, ya que MSD se convierte en pionero en España.

Como indica la palabra Lipdub (doblaje de labios), se trata de un vídeo musical realizado por un grupo de personas que durante un único plano secuencia sincronizan sus labios, gestos y movimientos con una canción popular. Pero más allá del divertimento del playback y baile colectivo, un Lipdub cohesiona, fomenta el trabajo en equipo, la transversalidad y la cultura corporativa. De ahí que MSD, compañía farmacéutica que ha vivido un proceso de integración en 2009 entre Merck & Co., Inc y Schering-Plough, haya utilizado esta técnica para dar a conocer la nueva MSD en España.

La compañía farmacéutica MSD (conocida en los Estados Unidos y Canadá como Merck &Co. Inc.) muestra en este vídeo, al compás de la pegadiza "Sick of love" de Robert Ramírez, dos de sus principios de liderazgo clave: el trabajo en equipo y la obtención de resultados, a la vez que aprovecha para mostrar la remodelación de sus oficinas centrales

Para la realización de este proyecto, cuyo resultado puede verse en Youtube, MSD confió en citricus.com, la agencia de comunicación digital de Grupo BPMO, que se encargó de la conceptualización y ejecución de todo el rodaje en el que participaron 140 empleados de la compañía. Un reto más aún teniendo en cuenta que debía hacerse en sólo tres horas de una jornada de trabajo normal.

El resultado es un Lipdub divertido, original e innovador, una experiencia única para los que la han vivido de cerca. "Este vídeo nos ha permitido demostrar la capacidad de los empleados de la nueva compañía para trabajar en un proyecto colectivo", explica Carmen López-Lavid, directora de Comunicación de MSD España.

"El lipdub es una herramienta multimedia de comunicación muy innovadora con una relación coste-efectividad muy alta, que te permite plasmar unos valores culturales muy concretos. Queríamos hacer algo original, fresco e innovador puesto que la innovación es parte de nuestros valores culturales", comenta Carlos Sánchez Palazón, Gerente de Comunicación de MSD España y responsable del proyecto.

Nota: curiosamente GAES hizo otro Lipdub por la misma época y con la misma música:

Una acción de Vueling consigue duplicar sus fans en Facebook en menos de cuatro horas

 

Una acción de Vueling consigue duplicar sus fans en Facebook en menos de cuatro horas

29 Marzo 2011

Vueling ha alcanzado la cifra 95.000 seguidores en Facebook, convirtiéndose en la aerolínea europea con más fans en esta red social por avión, según sus datos. En total, gracias a una campaña denominada Vueling Day, se sumaron 47.000 nuevos usuarios en diez horas. Durante estas diez horas cuatro personas estuvieron ininterrumpidamente contestando tanto a las preguntas que sobre la promoción se producían en Facebook como en Twitter.

A través de una promoción, desarrollada a nivel nacional y cuyo objetivo consistía en dar a conocer las nuevas rutas para la campaña de verano 2011 que da comienzo el 29 de marzo, durante diez horas, desde las 9 de la mañana y hasta las 7 de la tarde, la compañía aérea regalaba cada hora a cinco personas vuelos a un destino concreto. La única condición para participar era ser seguidor de VuelingPeople en Facebook. París, Amsterdam, Roma, Mykonos, Creta, Malta, Tel Aviv, Dubrovnik, Toulouse y Zúrich fueron las ciudades escogidas. La lista de los ganadores se puede consultar en el blog www.vuelingnews.com.

Laura Durán, social media manager de Vueling, ha asegurado en un comunicado que "el éxito de la promoción ha sido la combinación de una campaña teaser durante varios días a través de los canales tradicionales (televisión, radio y prensa escrita) a nivel nacional que dirigía a los interesados a la redes sociales y es allí donde surgió la viralidad en toda su capacidad". OMD se encargó del plan de medios.

La compañía ha creado un muro con todos los nombres de los participantes y un álbum en Flickr donde verlo.

Fw: INDAGANDO TV ARRANCA MAÑANA

Nota de Prensa

INDAGANDO TV lanza INDAGANDA el magazine de Ciencia, Salud  y Tecnología. •    INDAGANDO TV vuelve el 29 de Marzo con nueva imagen y nuevos contenidos. •    El canal incorpora documentales de gran formato sobre ciencia a su parrilla. Madrid 28 de Marzo de 2011.Tras su lanzamiento en 2009, INDAGANDO TV se convirtió en un referente como medio de comunicación especializado en asuntos científicos, médicos y avances tecnológicos. Ahora con una imagen y una programación renovadas, INDAGANDO TV se relanza mañana, 29 de Marzo, con el  objetivo satisfacer a toda la audiencia que busca información sobre Ciencia, Tecnología Medioambiente y Salud. Para esta nueva etapa, este canal on line fundado y dirigido por Graziella Almendral , se ha incorporado al grupo NEW ATLANTIS que también se ha caracterizado, a través de sus documentales, por su interés en la divulgación de todo lo que ocurre en nuestro planeta. Documentales como La Sexta Extinción de la serie FUTURO, EL cerebro, el último enigma o CERN, las Catedrales de la CIENCIA,  podrán verse en la nueva parrilla de canal. INDAGANDO TV contará con una programación nueva de dos horas diarias, contenidos a la carta, programas en directo y un canal internacional. El buque insignia será INDAGANDA, un magacín  de 30 minutos que abordará las noticias más interesantes y actuales contando con la opinión de expertos en los debates. El nuevo canal cuenta con el apoyo de empresas e instituciones como la Agencia Europea Espacial, el Consejo Superior de Investigaciones Científicas, Paradores Nacionales, la Sociedad Española de Medicina Humanitaria  y la Asociación Española de Cine e Imagen Científica. INDAGANDO TV llena un nicho que hasta ahora estaba vacío, uniendo el formato de televisión al avance de Internet para divulgar la ciencia a todos los públicos sin barreras geográficas: Televisión de ciencia, para todos.

Pediatricians Should Discuss ‘Facebook Depression’ with Kids – TIME Healthland

• Don't be surprised if the next time you head to the pediatrician, somewhere between listening to your child's heart and lungs, the doctor slips in a question or two about Facebook.

In a nod to the ever-increasing role that social media plays in the lives of kids, the American Academy of Pediatrics (AAP) is calling on pediatricians to incorporate questions about social media usage into doctor visits.

In a clinical report released Monday, the Academy offers guidance to doctors — and parents — about how to peek into the online lives of kids without seeming to pry. (More on Time.com: Young Kids Increasingly Use the Internet Regularly)

The key, it seems, is to glean information without coming across as heavy-handed. So a doctor might casually ask, Do you have a cell phone? A Facebook account? How many friends — virtual ones, not in-the-flesh pals — do you have?

“Is it 20 or 200?” says Gwenn O'Keeffe, co-author of the clinical report and a pediatrician outside Boston who has written Cybersafe, which was published by the AAP in October. “That gives you lot of information right there.”

Experts are worried about overt dangers like sexting and cyberbullying and more overarching ones, such as how childhood has changed now that many kids prefer digital play over the outdoors kind. The shift means that much of children's social and emotional development is influenced by their activities online; experts suggest it could even lead to "Facebook depression," in which some children who may be at risk for social isolation or poor self-esteem and spend a significant amount of time on the social-networking site may become depressed. The constant barrage of their peers' happy status and photo updates and friend connections may present a skewed view of reality that could make at-risk kids feel that they don't measure up. (More on Time.com: Why Other People's Happy Facebook Status Updates Make You Feel Sad)

“With this generation of kids, they kind of emerged online before we taught them the dangers of being online,” says O'Keeffe. “We would never put a kid behind the wheel without driver's ed. If we take that approach with younger kids who are growing up, those kids will be much better off.”

More than half of teenagers visit their favorite social media site more than once a day, and nearly a quarter log on more than 10 times a day, according to a 2009 poll by Common Sense Media. Seventy-five percent of teens have cell phones, which they use to access social media and especially for texting. (More on Time.com: Study: 'Hyper-Texting' Teens More Likely to Have Had Sex, Tried Drugs)

But pediatricians, as a group, have yet to adapt accordingly.

“In general, the pediatric training model is still an old-fashioned, very Norman Rockwellian model, where everyone is unplugged and running outside,” says O'Keeffe. “That's not today's child. Once I point that out to parents and pediatricians, this huge light bulb goes off and they say, No wonder we don't get it.”

Some doctors are concerned that they barely have enough time as it is to cover everything they want to during the course of a brief visit; they're leery of adding another bullet point to the checklist. But the new policy suggests treating the issue of online use as a screening question that could be raised by the nurse taking vital signs or on an intake questionnaire. “We're not telling people to reinvent the wheel,” she says.

The new policy recommends pediatricians advise parents to bring up digital issues including cyberbullying, sexting and the uncanny way the Internet proves a persistent obstacle to successful time management. Parents should regularly oversee what their kids are doing online and should consider implementing a “family online-use plan” that lays out a set of family rules for online behavior. Some examples: Nobody uses tech at the table. Kids go online only once they finish their homework. Parents — and this is a tough one — can't tap away at smartphones when they're out with their children. (More on Time.com: Dealing with Cyberbullying: 5 Essential Parenting Tips)

Doctors should also encourage parents to sharpen their tech skills; if your child's got a Facebook account, well, Mom, you need one too. And what about the modern parenting dilemma — to friend or not to friend your kid? Says O'Keeffe: “Definitely friend your child.

Read more: http://healthland.time.com/2011/03/28/pediatricians-should-discuss-facebook-use-with-kids/#ixzz1Huc825w3

Pasar de la información a la comunicación interactiva para pacientes

Tras alcanzar los mil días de información, el servicio público informativo de la Organización Médica Colegial refuerza su presencia en la Red e incorpora Facebook como canal de comunicación con sus lectores, introduce una sección de blogs de profesionales médicos y presenta a la sociedad su historia y su presente que se mantendrá accesible y actualizado en Wikipedia. Al acto de celebración de estos 1.000 primeros días acudieron numerosos presidentes de Colegios de Médicos y Asociaciones de Pacientes, así como periodistas del sector sanitario y responsables de comunicación de Colegios de Médicos

más información: http://www.medicosypacientes.com/colegios/2011/03/11_03_28_myp

Patients do not voluntarily search for health information online

 Richard Meyer

As a marketer it’s important to be able to take a step back and look at the marketing environment from a patients perspective. Over the last couple of weeks, for example, consumers have read:

• That up to 40% of all published clinical trial studies may have omitted key information on drug effectiveness and side effects.
• That long term use of some medications may lead to new health problems.
• That in order to be an empowered patients you need to challenge the information your doctor gives you and become a “bad patient.”
• That your physician may not always give you test results and therefore you need to follow up with her/him to find out if there are any potential problems.

So now in addition to worrying about your job and the value of your house you have to “take charge” of your own health and can’t necessarily rely on a health care professional who has to see as many patients as possible to make ends meet. This is being an empowered patient?

As I have written many times that consumers do not voluntarily search for health information. The search usually starts with a trigger such as a diagnosis or a physician symptom. Once they enter the word the searching for health information more questions arise and thus they have to spend a lot of time trying to both understand what is being said and what is going on.

I still remember the conversation I observed during some research earlier this year when the moderator asked the group “what kind of information did you find?” One woman who was diagnosed with early stage breast cancer said she was overwhelmed with “the quantity of information”, both good and bad.

There is a real opportunity for marketers to help patients connect with each other to learn and share information as well as give them essential sources of good credible information. It’s not enough today to talk about your drug and clinical trials you need to go deeper with tools like patient testimonials and information from your physician thought leaders that provide clear and concise insights.

Slowly patients are being forced to become empowered patients. If you have a diagnosis or are concerned about aches and pains the rule of thumb might be “do your homework” or else you could be at the mercy of medical system that little regard for patients emotional feelings. The gap has to be bridged if pharma is to regain trust with consumers and marketers have to be able to put themselves in a consumers environment and ask “what can we do to solve their problems?”

Richard Meyer is Executive Director/Principal at Online Strategic Solutions and blogs at World of DTC Marketing.com

Similar Posts:

• Blockbuster drugs are an addiction for Big Pharma
• Is pharma providing relevant social media web content?
• Why DTC drug marketing still clings to TV
• How online patient communities make money from patient data
• Social media starts the patient dialogue with doctors and nurses
• Do patients want to be empowered or managed?
• Having access to online health information doesn’t make you a doctor

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Portal de empleo para estudiantes creado por Linkedin | Bloop Socialmedia

"La red social enfocada a profesionales Linkedin ha estrenado un portal enfocado a la búsqueda de empleo para recién licenciados y estudiantes. Tal y como informan en su blog corporativo, servirá para poner en contacto a futuros profesionales con sus primeros empleos.

Con un sencillo buscador y etiquetas que distribuyen las diferentes ofertas laborales y becas entre las áreas y profesiones, el portal consigue con este lanzamiento que nuevos usuarios se sumen a su plataforma, renovando el parqué de nuevos perfiles profesionales.

Portal de Becas y Empleo de Linkedin: Studentjobs

Blog corporativo Linkedin [ing]