Todavia aprendiendo con los QR y ya salen los 'snap tags'

TrendWatch: Why SnapTags are replacing QR codes - iMediaConnection.com: "Glamour magazine recently included a SnapTag on its cover, resulting in more than 100,000 scans. Jeff Hayzlett tells us why we need to dump the QR code for the cleaner, simpler SnapTag.

Glamour magazine posted a SnapTag alongside a sequined Rinanna on their September cover. Users accessed the code either by scanning it with a proprietary SnapTag app, or by snapping a pic and sending it to the number printed in the image. The resulting response included over 100,000 code activations, 50,000 Facebook likes, and 500,000 interactions of some kind including code scans and peer sharing."

SnapTags are 2-D barcodes that include a brand's logo (or a Facebook logo) in a notched circle design. Contrasted with the familiar QR code, the result seems minimalist and polished. But it's not just a new design. The interactivity and analytics are updated, as well.

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otros sitios de interés:
que es un snap tag http://www.spyderlynk.com/snaptag/what-is-a-snaptag/
artículo en español," coca-cola usa snap tag" http://www.clubdarwin.net/seccion/marketing/coca-cola-usa-snap-tag-y-bate-todos-los-records-en-promociones