dimecres, 13 de juliol del 2011

La máquina que reconoce sonrisas (y te regala un helado)

Otra manera de hacer marketing aprovechando nuevas tecnologías y redes sociales. se puede ver un video aquí

SapientNitro and Unilever Unveil World’s First Ever Smile-Activated Ice Cream Vending Machine | Ooh-tv

SapientNitro has developed the first smile-activated vending machine for Unilever, the world’s biggest ice cream manufacturer (Unilever has diverse brands such as Wall’s, Ben & Jerry’s, Good Humor, Breyers and Klondike in its global portfolio).
The system features a facial recognition technology which tracks if a person is smiling and measures its smile. It also includes 3G technology to enable uploading and sharing of smiles via social media with the user’s permission and augmented reality

Here is how the system works: "An entertaining “attractor screen” playfully immerses a passerby into the world of augmented reality, Wall’s style. Once drawn closer to the machine, the person is prompted for a big smile and the ‘smile-o-meter’ measures his or her grin. A photo is then taken and with permission uploaded onto Facebook (see pictures here). The consumer can pick out his or her free ice cream by using the touch-screen interface on the vending machine.” (watch a video here).