Alan Rusbridger 19 November 2010 10.41 GMT
In an extract from his Andrew Olle lecture, the Guardian editor-in-chief sets out 15 things Twitter does effectively
I've lost count of the times people – including a surprising number of colleagues in media companies – roll their eyes at the mention of Twitter. 'No time for it,' they say. 'Inane stuff about what twits are having for breakfast. Nothing to do with the news business.'
Well, yes and no. Inanity – yes, sure, plenty of it. But saying that Twitter has got nothing to do with the news business is about as misguided as you could be.
Here, off the top of my head, are 15 things, which Twitter does rather effectively and which should be of the deepest interest to anyone involved in the media at any level."
Well, yes and no. Inanity – yes, sure, plenty of it. But saying that Twitter has got nothing to do with the news business is about as misguided as you could be.
Here, off the top of my head, are 15 things, which Twitter does rather effectively and which should be of the deepest interest to anyone involved in the media at any level."
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