dimecres, 29 de setembre del 2010

Technology at heart of publishers' strategy - Business News, Business - The Independent

Technology at heart of publishers' strategy - Business News, Business - The Independent

Publishers in the UK are looking to mobile phones and iPad-style devices to help transform their digital operations next year, saying emerging technologies were at the "heart of their business development plans".

A new content and trends survey, carried out by the Association of Online Publishers (AOP), found that publishers were confident the technologies would bring a period of "dynamic growth". Of those quizzed, 91 per cent see the opportunity to boost revenues on mobile devices, while 86 per cent were excited about the emergence tablet devices.


fuente The Independent