By now, plenty of people have written about the need for traditional media entities to embrace social media as a way to engage with their readers, or what journalism professor Jay Rosen has called“the people formerly known as the audience.” We’ve even written about it ourselves on a number of occasions, andhow important it is for newspapers and other outlets to do this. But few have put the argument as well as a student journalist did in a recent column for The Daily Californian, the student newspaper at the University of California at Berkeley. The bottom line, Mihir Zaveri says, is that the media itself is to blame for most of its problems, because it has failed to maintain the trust of its readers — and engaging with those readers in as many ways as possible is one of the only ways to try and reverse that state of affairs (...).
MediaShift Idea Lab . Journalists Should Join Google+ to Understand What Comes Next | PBS: "Journalists Should Join Google+ to Understand What Comes Next"
This month's Carnival of Journalism, a site that I've organized where bloggers can convene to all write about the same topic, was hosted by Kathy Gill, a social media consultant and senior lecturer at the University of Washington, who seized on the new social network that is Google+.
Still in its infancy, Google+ has been the topic of many-a-tech blog posts. As a former tech writer, I love and hate this stuff. Sometimes I want to slap Mashable right in the "http" and tell them to never do another "Top X Ways [name your industry professionals] Can Use [new social-networking tool]." If you are curious though, here are the top five ways journalists can use Google+, courtesy of Mashable.
Equally, I want to avoid speculation about Google+ vs. Facebook or Twitter, etc. It's a valid conversation, but there is already plenty of it. If a Facebook executive has a sneeze that sounds like "aww-choogle-phluss," the tech press is all over it. I personally am not a fan of Facebook and welcome my Google+ overlords. I do have a post in me about privacy, Silicon Valley speculation, etc. -- but I don't want to add my voice to that already loud chorus.
Instead, I want to write about Google+ in terms of everyday average use -- both how journalists use the Internet and how everyday average people use the Internet (assuming the latter is slightly different) .......
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The Top 10 Ways Journalists Use the Internet - 10,000 Words: "The Top 10 Ways Journalists Use the Internet"
According to a new survey, one of theleast popular ways journalists use the Internet is to create podcasts. But what is the top use? Is it to lurk on Facebook or Twitter? Or is it to constantly go on Google and search for story ideas? What do the majority of journalists use the Internet for?The 2011 Arketi Web Watch Media Survey, sponsored by the PR firm Arketi Group, says the majority of its respondents use the Internet to read news.(...)
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