Publishers make their case for HTML5 investment

Publishers make their case for HTML5 investment


create once, deliver everywhere: El paraíso del editor!!!

Google Play Makes Run at Apple

Google Play Makes Run at Apple | Adweek: "Google is making a run at Apple and other players in the burgeoning tablet market. And its new $199 Nexus 7 tablet, along with a host of content options available in the company's fledgling Google Play store, seems to offer publishers a lot of the things they were missing from Apple. "

With every new digital reading device and newsstand, there’s hope that the additional exposure will help magazine publishers dig their way out of their print woes—while also lessening their reliance on category leader Apple. And the Android smartphones and tablets featuring the Google Play platform should send hopes rising.

Apple's Newsstand, launched last fall, was expected to give more exposure to magazines on its tablets and smartphones. But after getting off to a strong start, subscription sales have tempered, and critics have complained that its limited search functionality and organizational layout don’t do magazines any favors.

Google, meanwhile, got praise for giving magazines equal billing with other media and making it easy to find titles once in the store.

“Google is putting magazines in the same orbit as music, movies, games and apps,” said Rodale’s digital guru Matt Bean, adding that the company has been “very willing to work with us on pricing and data.”

Publishing bigs Condé Nast, Hearst, Meredith and Bonnier are among the first to sign on to Google Play, and Google is letting them run a variety of promotions to boost interest. For example, a number of magazines are being sold for 99 cents per single issue for a limited time, including Hearst’s Cosmopolitan, Bonnier’s Popular Science and Rodale’s Men’s Health. Fourteen-day free trials also are being offered.

Once purchased, magazines will be available in the cloud, which will let users read a given magazine issue on different Android devices and pick up where they left off.

Hearst optimized three of its titles for the platform: Elle Decor, Harper’s Bazaar andHouse Beautiful, chosen for their visual nature and content that lends itself to shopping and interactivity. (A fourth, Popular Mechanics, was already interactive.) Among the features included are video, tap-to-view large images, click-to-buy and scrolling text.

'via Blog this'

Las revistas biomédicas en las redes sociales

 Os paso un par de artículos sobre redes sociales y revistas científicas:

• En el Blog Pediatría Basada en Pruebas: Revistas biomédicas y su difusión a través de las redes sociales:

•  En el blog ScienceRoll Como citar un tweet en una revista (How Do You Cite a Tweet in a Peer-Reviewed Paper?)

3 Free Online Features from JAMA

New from JAMA

Now you can build your knowledge and enhance your skills with 3 new free interactive features—only from JAMA! > Author Video Interviews > JAMA Clinical Challenge > News@JAMA

		Hear directly from the people who make the breakthroughs in medicine. Each week JAMA delivers in-depth interviews with authors of research articles as they summarize key findings and place the results in context.

		This new feature—available online and in print—presents a single-patient scenario involving a specific disease or condition you might encounter in your daily practice. Review the clinical images and choose from 4 options describing possible courses of action. The preferred option and a discussion of the relevant clinical issues follow. The online version lets you see how others have responded to the quiz.

		Get daily news about important developments in clinical medicine, biomedical research, and health policy fromJAMA's team of award-winning journalists and editors. Read about major clinical trials, alerts, and new information from the US and international health agencies and professional societies, legislative updates, and breaking news on emerging public health threats.

ECREA JSS Pamplona 2011 | XXVI CICOM: Diversity of Journalisms conference

ECREA JSS Pamplona 2011 | XXVI CICOM: Diversity of Journalisms conference

Proceedings of the ECREA/CICOM Conference

Journalism is undergoing times of change. Since the impact of digital technologies in media markets around the mid 1990’s, this profession has experienced fast and often sudden transformations.

This process has brought an increasing complexity to journalism exercise. In the middle of a pre-existing media scene of newspapers, radio, television and agencies, a new digital medium arises, mainly represented by the Web and mobile platforms. Media companies have also undergone a deep reconfiguration, marked by the redefinition of their traditional business models. Journalists, the main figures of the information activity, have witnessed how their profession has evolved in a context of a brisk replacement of technologies and a new and more interactive relation with the audiences. Finally, the news content has also experienced its own particular process of transformation, with the arrival of new multimedia languages.

Briefly, in just a few years, the media landscape has been entirely reconfigured. And, even though the process is far from being completed, it is certainly noticeable the emergence of a new journalism with new professional profiles, where the distinctive feature is, mainly, diversity.

In view of this new scenario, it is quite urgent to reconsider the academic research on journalism. In order to deal with the growing complexity of media, new approaches and specific methodologies become necessary. Furthermore, it would be definitely essential to do so from an international perspective, thus different research experiences could enrich one another.

These Proceedings gather the research works presented to the Conference “Diversity of Journalisms: Shaping Complex Media Landscapes”, held in Pamplona (Spain), the 4th and 5th of July, 2011. This event was co-organised by ECREA Journalism Studies Section and the School of Communication of the University of Navarra. In the case of ECREA Journalism Studies Section, one of the thematic units of the European Communication Research and Education Association, this was its second conference, after that one held in Winterthur (Switzerland), 2009. As for the School of Communication of the University of Navarra, this convention was the 26th edition of its International Conference of Communication (CICOM), the most veteran academic congress in the field of communication among all those hosted in a Spanish speaking country.

The Conference had a successful response. There were 133 papers proposals, from nearly 30 different countries from all five continents. Due to organisational purposes and inspired by the idea of reaching a high quality level of academic contributions, the number of papers accepted for presentations during the Conference was limited to 80. This selection was made by 30 international reviewers, with a recognized experience as researchers in the field of journalism and communication.

This volume is structured in three main parts: ‘Papers’, ‘Abstracts’ and a final ‘List of authors’.

The first part gathers 28 full text papers, submitted by authors to the Conference organisation before the deadline established for reception of full original texts. Papers are arranged alphabetically according to the last name of first author.

The Abstracts section is a compilation of the 80 paper proposals that had a positive evaluation by the international reviewers which collaborated in the selection process. Papers are sorted in alphabetical order according to last name of first author.

Finally, there is a list of contributors, which mentions all authors that submitted a paper, either individually or collectively, together with their academic filiations and the panel where the paper was scheduled to be presented. The reader will notice how in certain cases, the papers’ mentions are followed by the observation ‘resigned’; this note indicates that, days before the Conference, the author of such paper informed the organisation about his/her intention of not attending the event. Due to the particular difficulties of the editing process of these Proceedings, which have been published days before the Conference, it was impossible to remove those works that were finally non-presented.

On behalf of the Management Team of ECREA Journalism Studies section, I wish to thank, first of all, the School of Communication of the University of Navarra, for its valuable support to the organisation of this international event. We are also very grateful for the collaboration of ECREA which, through its academic networks, made possible the diffusion of the call for proposals for this event and favoured its significant international response. We would also like to give recognition to the generous and disinterested participation of the keynote speakers of the different plenary panels: Aidan White, journalist and former General Secretary of the International Federation of Journalists (1987-2011); professor Maxwell McCombs, Jesse H. Jones Chair in Communications (University of Texas at Austin, USA); Howard Tumber, editor of Journalism. Theory, Practice and Criticism (SAGE Publications); Concha Edo, editor of Text&Visual Media (Spanish Journalistic Society - SEP); Larry Gross, editor of the International Journal of Communication and president of the International Communication Association (ICA) in 2011-2012 (University of Southern California); and Ana Azurmendi, editor of Comunicación y Sociedad (School of Communication, University of Navarra).

Lastly, we would also like to express our thanks to two public institutions: the Spanish Ministry of Science and Innovation, which sponsored the Conference through the research project “Evolución de los cibermedios en el marco de la convergencia. Multiplataforma e integración periodística” [The Development of Spanish Cybermedia in the Convergence Context: Multiplatforms and Journalistic Integration] (ref.: CSO2009-13713-C05-03); and the Pamplona City Council, for the reception which was offered to the participants.

Ramón Salaverría, PhD
Chair of the ECREA Journalism Studies Section

Download the eBook (8.25 MB) »

Diversity of Journalisms. Proceedings of the ECREA Journalism Studies Section and 26th International Co

Rentabilidad de los modelos de pago online

Hace unos días, en The Guardian analizaban el “modelo contador”  para el acceso a los medios online. Durante mucho tiempo, la publicidad ha sido la principal fuente de ingresos de los medios digitales. Pero, según se ha analizado en profundidad el tipo de lector que visita estos medios, se sabe que un gran porcentaje se trata de lectores de paso, no habituales.

Estos visitantes accidentales no son fieles a la marca ni se entretienen en mirar la publicidad, por lo general específica para el tipo de lector de determinado medio.  Esto ha traído un descenso del precio de los anuncios, y con ello, el descenso de ingresos.

Frente a esto, existen dos modelos: el estrictamente de pago (como el Times de Londres) y el que da contenido gratuito junto a otro tipo de información más valiosa o exclusiva, ésta de pago (Wall Street Journal, con ya un millón de suscriptores, pero ha tardado 10 años en conseguirlos). El primero es arriesgado por la posibilidad de perder de entrada un 90% de los lectores, aunque sean accidentales. El segundo tiene el riesgo de que muchos lectores se conforman sólo con los contenidos gratuitos, por lo que se pierden igualmente ingresos.

De modo que la opción contador resulta ser una tercera vía válida frente a modelos gratuitos que se apoyan en una publicidad que, como vemos, tiende a huir de las plataformas digitales. El método consiste en que una vez que el visto lector ha leído un cierto número de artículos en un periodo determinado de tiempo (o capítulos o libros si se aplica al acceso a los ebooks), el lector necesita tienen que convertirse en suscriptor de pago poder seguir leyendo. Este es el modelo del Financial Times: después de 10 artículos en abierto, se le pide al lector que pague entre € 4.99 y € 7.49, dependiendo del paquete.

Hasta el momento, según el artículo del Guardian, el FT.com cuenta con 3,4 millones de usuarios registrados, de los cuales 224.000 se han convertido usuarios de pago (cerca del 8%). La cuestión de principal de este modelo es decidir cuántos contenidos en abierto  permitir antes de pasar a cobrar, y cuánto cobrar a partir de entonces.

En todo caso, la cuestión es encontrar la medida de cada usuario. Es decir, que cada lector pueda encontrar el modelo particular que más le convenga de manera individual.

fuente: blog de dosdoce

Did the New York Public Library Just Build the Magazine App of the Future? - Alexis Madrigal - Technology - The Atlantic

Did the New York Public Library Just Build the Magazine App of the Future? - Alexis Madrigal - Technology - The Atlantic: "Did the New York Public Library Just Build the Magazine App of the Future"

Índex de qualitat dels mitjans informatius digitals

Com es pot emetre un judici sobre un mitjà digital sense iniciar un estudi acadèmic que comporti anàlisis quantitatives, un seguiment intensiu i un temps superior a un any?

Els usuaris dels mitjans informatius digitals generalistes ja han adquirit prou traça per fer-se una idea bastant aproximada del mitjà amb un cop d’ull. La lectura d’unes quantes peces informatives proporciona un coneixement superficial però suficient per triar entre la competència.
Catalunya és un país petit i el català és una llengua minoritària, però no hi ha escassedat d’oferta. Mitjans que són “la pota digital” de diversos grups, tan privats com públics, conviuen amb mitjans nadius i amb mitjans locals. És possible avaluar la qualitat d’aquest conjunt i de cada mitjà d’una manera tan ràpida com fiable?

Amb aquesta intenció, però encara en una fase inicial, es presenta un ÍNDEX DE QUALITAT DELS MITJANS INFORMATIUS DIGITALS.
Sense el rigor acadèmic ni l’ortodòxia periodística, és tan sols una aproximació que hauria de permetre fer-se una primera impressió.

Index de qualitat dels mitjans informatius digitals

View more presentations from janquim .

"Parents" magazine y facebook

 "Parents Mag Offers the ‘Content Carrot’ for Facebook Growth"

Tuesday, May 3, 2011
Steve Smith

About a year ago, Parents magazine had a small but growing presence on Facebook, with about 25,000 

fans. But in short order a concerted plan to leverage the social network more effectively with readers has grown the base exponentially, now standing at 256,000. “We have incorporated social media – Facebook and Twitter – and really thought about digital and editorial together to develop for Facebook a well-rounded presence and portfolio,” says Dana Points, editor-in-chief,Parents.

Like other magazine brands with fast-growing Facebook fan bases, Parents is starting to look at the social network as a publishing platform, a place where its users can meet and engage in unique content. The very popular Parents Cover Contests now lets users on Facebook enter their kids’ pictures directly on that page for a chance to see their young ones featured on a future cover. “A big chunk of recent growth has come from the cover contests,” says Points.

Even more ambitious was a recent “Expert Day” event held live on the platform where parenting experts answered user queries. Arranging to have a group of professionals ready to respond to the rapid fire, real-time environment was a challenge, Points admits, but it paid off in high amounts of interactivity. “We received about a question per minute," she recalls. More than half of questions posed were answered directly by an expert and others got responses from fellow users. But overall 80% of the wave of queries posted received an answer. “Sometimes when you offer a timed event it increases the appeal because it is a narrow window of opportunity,” she says. But it demonstrated that editorially driven programs had an important place on Facebook, even if they required some heavy lifting. The program doubled the average number of daily likes Parents was getting go its page. “It was gratifying to me that it didn’t’ have to be a contest. This carrot was the content.”

In addition to contests and exclusive content, the third leg to the Facebook stool for Parents is talking directly with users and letting them see their voices played back in the magazine and on the Web site. Several months ago the letters to the editor page was remade with social networking and interactivity in mind. Now part of the mix are Facebook questions that get expert answers. And of course the print magazine has persistent shout-outs for its readers to become part of the conversation and “like” Parents.

And along with editorial strategy, the metrics too have evolved. A year ago many magazines were measuring Facebook success by their number of fans/likes. Now Points and her social media manager Sarah Hull are looking at the kinds of discussions that take place here, the number of comments different editorial inspires, how engaged people seem to be and then how many people are brought back to Parents.com. “It’s a virtuous circle,” Points says. And the circle gets bigger as people re-distribute the content throughout the social network.

And sometimes success and engagement come simply from asking the right question. Parents recently garnered its first post with 2,000 comments. The wave of responses was to a simple question posed to Facebook visitors: “How old were you when you had your first baby?”

Publishers debate merits of marketing services

Many business-to-business (B2B) media executives are adjusting to life after the Great Recession by repositioning their revenue streams around marketing services. While some publishers are taking a leap of faith into a new operating paradigm, others are cautious about the perils of competing with agencies and reducing their margins.

What are marketing services?

According to VSS Communications, the marketing services industry was $215 billion in revenue in 2010.

• Direct / Database Marketing: $107 billion
• Consumer Promotion: $46 billion
• Event & Entertainment Marketing: $28 billion
• B2B Promotion: $26 billion
• PR & Word-of-Mouth: $6 billion
• Outsourced Custom Publishing: $2 billion

At American Business Media's annual conference this week, Scott Peters, co-president of Jordan Edmiston Group, highlighted two key areas of growth opportunity for B2B publishers: database marketing (forecasted to grow to $120 billion in 2012) and interactive marketing services (projected to reach $40 billion in 2012). Print advertising for B2B media, on the other hand, will continue to decline through 2014.

Which media companies are doing marketing services well?

Many attendees and speakers at the ABM conference repeatedly stated that no B2B publisher was doing marketing services well, overlooking IDG Connect as a potential model of how to implement marketing services successfully. Penton Media recently acquired EyeTraffic Media in order to get a running start in the space, while Northstar Travel Media recently launched a marketing solutions division focused on five areas of client support: technology platforms, events, research, creative services and social media management.

Kim Paulsen, SVP of Penton's Marketing Services division, encouraged publishers to address the issue of talent by either hiring new blood with outside experience or acquiring agencies who are already capable of executing. Michael DeLuca, president of Meister Media, echoed this sentiment, lamenting the lack of account management DNA within the publishing ranks. Gary Slack, chairman & chief experience officer of interactive marketing communicatin agency Slack & Company, chimed in on the issue of talent, advising publishers looking to build a business organically to hire some agency pros for key positions. Paulsen also highlighted the importance of technology as a means of enabling the business, saying, "If you don't become an automated marketing specialist, you're crazy!"

Marketers don't want content from publishers

One of the big surprises at the ABM conference was marketers' perspective on quality content. While publishers believe they can provide superior content for marketing collateral, Mark Wilson, vice president of corporate and field marketing at tech vendor Sybase, disagreed. Sybase, in fact, is hiring its own social media-savvy journalists as it remakes its marketing structure to look more like a newsroom.

"It's never been easier to put content in front of decision makers," said Wilson, adding that quality was the key for success. Penton's Paulsen spiced up the debate saying something that everyone in the room was thinking: "Vendor content sucks." The two seemed to agree on the fact that publishers can provide context, packaging and polish to custom content, however.

Competition with agencies a sticky issue

During a panel session containing marketer, agency and publisher alike, competition and coopetition came up early and often. As publishers expand the services they offer, they often bump up against agency partners for business. Paulsen jumped on the subject early, saying, "We are smart to partner with agencies, but in some cases agencies keep us away from the customers and don’t deliver new creative ideas to customer." Slack warned that publishers looking to attack agency relationships would find it difficult, noting that publishers "don’t operate monogamously with clients."

In the following session, Scott Vaughn, CMO for UBM TechWeb, chimed in on the issue. "There's no business in competing with agencies for clients," he said. This quote generated a response from the peanut gallery when former Reed Business Information CEO Jeff DeBalko responded via Twitter, "Tough to avoid when pursuing new $ streams." Sybase's Wilson had perhaps the most interesting comment on the issue saying that he wanted his media partners to bring him innovative ideas and his agencies to handle the operations

Popular Science iPad Edition Has Sold 10,000 Subscriptions

| MediaWorks - Advertising Age: "
Only Apple Knows Who's Subscribing, but They're Paying for Digital Content

By: Nat Ives March 29, 2011

RELATED STORIES

Why Elle, Nylon and Pop Sci Said Yes to Apple's iPad Subscription Terms

Nylon Thinks Subscribers Will Share Data, but Will Settle for Their Money if Not

Popular Science magazine sold the 10,000th subscription to its iPad edition sometime on Sunday, nearly six weeks after accepting Apple's terms for selling subs on its tablet. That's a speck compared to the title's nearly 1.2 million print subscriptions, but a significant early foothold for digital magazine subscriptions on the iPad.

"We are very excited," said Gregg Hano, VP-group publisher at the Bonnier Technology Group, which includes Popular Science. "We really did not have any expectation of what would happen because we're really pioneers."

Issue-by-issue sales of magazines' iPad editions got off to a slow start last year, but many publishers said the new platform's real test wouldn't begin until they could offer subscriptions. Then when Apple finally introduced a system for iPad subscriptions last month, its terms left many publishers disappointed. Publishers can't know anything about their own subscribers through the App Store, Apple said, unless subscribers explicitly allow Apple to share their information. Most publishers, who want a direct connection with their readers for marketing purposes, passed.

But Popular Science jumped in, calling Apple's subscription system a step in the right direction. Now Pop Sci has 10,000 iPad subscribers, each paying $14.99 for a one-year subscription, a little more expensive than the $12.99 print subscription currently available on the magazine's website.

Pop Sci also sold about 2,500 individual copies of the iPad edition's March issue at $4.99 each, the same as it costs in print.

"We've been averaging 10,000 to 12,000 unit sales per month almost since the beginning," Mr. Hano said. "Now we're going to be above that in March. We're inching up over that. And we look forward to continuing to see subscriptions grow. Hopefully people keep testing Popular Science on their tablets and then hopefully come back and subscribing."

Apple's rules mean, however, that Popular Science does not know whether it's finding an entirely new audience or just shifting print subscribers, whose names and contact information it knows, to the considerably more opaque tablet.

"We don't have any information on where the subscribers are coming from or whether or not they are or are not print subscribers," Mr. Hano said. "Nor do we at this time know the number of people who have opted in to share their data with us."

Popular Science averaged total paid and verified circulation of 1.3 million over the second half of last year, according to its report with the Audit Bureau of Circulations.

| BPA redefines digital magazines

FIPP.com | News

Auditors need fresh definitions to cater for the rapidly evolving variations in format of digital magazines.
The varied ways in which digital magazines are evolving means they must be redefined in order to audit their audiences, Glenn Hansen, BPA Worldwide president and CEO, told the MATESZ Digital Media Conference in Budapest, Hungary recently. “No longer is a digital magazine simply a pdf of the print version”, he said."

Accordingly BPA has revised its definition of a digital magazine or newspaper. It is a magazine or newspaper (either with a companion print version or as a stand-alone digital product) delivered periodically in a digital format with metered (i.e. linear) navigation, that is edited, designed, and contains date-stamped content that includes advertising (but not necessarily the same advertising as might appear in a print version). A digital product may be dynamically created, have targeted content, or may exist in parallel with pre-existing media. In order to accommodate all variations of digital magazines, BPA has devised four categories: Dynamic: Editorial can be created and/or selected at point of delivery. With a dynamic digital magazine/newspaper, each recipient can receive a copy with different content and that content can change at any time. Targeted: Editorial is changed for specifically defined groups and/or platforms before point of delivery. With a targeted digital publication, each group of recipients, whether they are segmented demographically or because of the platform they use to receive the digital product, receives a copy with different content specifically selected for that group. Apart from minor updates, the content cannot change once the issue is made available. Enhanced: If a print brand existed first, ‘enhanced’ is editorial that is retained from the original edition and is redesigned and/or supplemented. With an enhanced digital product, each issue’s content is primarily taken (but not necessarily replicated in its entirety) from the original edition (whether in print or digital). Apart from minor updates, the content cannot change once the issue is made available. Replica: If a print brand existed first, editorial and design are unchanged from the original print edition. With a replica digital product, each issue’s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. Glenn Hansen commented: “Things are changing quickly and moving towards measuring the entire brand. Marketers are moving away from just the fact that someone subscribed to a product. They are now starting to look at how the product is used and that’s a big shift. Up until now, it’s always been about the number of copies pushed out, but now it’s more about engagement.” In an effort to ensure that digital products are measured worldwide to the same global standard, the IFABC (International Federation of Audit Bureaux of Circulation) has set up a committee to recommend standards for audit organisations to adopt. The committee is expected to produce recommendations by the end of this year. Stuart Wilkinson, managing director UK/EMEA at BPA Worldwide, will speak on this topic at FIPP’s Research Forum in Paris, France on 14-15 April 2011. For details visit fippresearchforum.com.

Pasar de la información a la comunicación interactiva para pacientes

Tras alcanzar los mil días de información, el servicio público informativo de la Organización Médica Colegial refuerza su presencia en la Red e incorpora Facebook como canal de comunicación con sus lectores, introduce una sección de blogs de profesionales médicos y presenta a la sociedad su historia y su presente que se mantendrá accesible y actualizado en Wikipedia. Al acto de celebración de estos 1.000 primeros días acudieron numerosos presidentes de Colegios de Médicos y Asociaciones de Pacientes, así como periodistas del sector sanitario y responsables de comunicación de Colegios de Médicos

más información: http://www.medicosypacientes.com/colegios/2011/03/11_03_28_myp

3 ways to make iPad publications can be more effective

Ron Mwangaguhunga's Blog

Last week's New York Times storyon the race between print and iPad magazine editions comes to the brutal conclusion that digital magazines are "currently too big and bulky and almost defeat one of their main intended purposes, the promise of instant access to content and information." Ouch.

This news comes close to the recent, pre-holiday Audit Bureau of Circulations figures showing the significant drop in iPad magazine sales.Further, skepticism surrounding whether paying for magazine apps individually actually works arrives as publishers and Apple are still at a stalemate over the issue of subscriptions.

There is an obvious advantage to a magazine iPad edition: as a delivery vehicle they have better production, amazing graphics and offer a richer, more engaging experience. Puzzles -- crossword, Soduku -- can demonstrably pop if executed well in this format. There is also an obvious disadvantage: download times are often at an Arctic pace, an issue which is not a problem in print.

Here are three ways that iPad publications can provide a better consumer experience:

Less is more

Consultant Erin Kissane tweeted on Friday, "You are fiddling with bloated iPad apps while our publishing and editorial heritage burns." There is something in that digital cri du coeur.

Obviously, iPad digital publications need to differentiate themselves from their print editions. Doing so, however, doesn't necessarily mean throwing in everything includingthe kitchen sink. Sometimes less is more. There is, quite frankly, such a thing as anoverly interactive iPad digital edition, an overwhelming experience. Too many interactive features actually increase download time, which brings us to ...

Smaller files

Nick Bilton of the Times makes central to his argument the case against file size of the more video and graphics heavy iPad publications. This is probably the biggest rap against iPad magazine editions. Wired's iPad app, which began at more than 500M bytes -- and has since halved in file size -- was and is almost absurd.

Lower pricing

This pricing model needs to evolve quicker. Why is it that iPad magazine editions are so expensive when they don't have the production costs brought about by having a legacy media physical distribution network?

Minus distribution, shipping and printing why am I -- or anyone -- paying about $4 per digital maagzine and dealing with those download times? Further, this is not a particularly opportune historical moment in our economic history to gouge the reader. Some magazine iPad magazine publications manage to turn in a great ad supported experience for free.

Be minimalist

Granted, the iPad periodicals space is in a nascent stage. That having been said, all three suggestions offered here on how to provide a better consumer experience involve some degree of minimalism -- less, cheaper, smaller. Publishers, in many ways, overdid it immediately out of the gate. Time to scale things back a bit.

It is not inconceivable that the recent declines in iPad magazine sales figures may ultimately make the argument for a more streamlined approach to iPad editions.

¿Cuál es el modelo de negocio de las revistas sociales?

¿Cuál es el modelo de negocio de las revistas sociales?

El término de revista social apareció de la mano de Flipboard y viene a señalar a aquellas aplicaciones para el iPad que tienen el atractivo visual de las revistas y las funciones de social media que hoy en día se incluyen en todas partes. En los próximos dos años son muchos los que avanzan que las revistas sociales serán una aplicación clave en las tabletas digitales. Además, otras revistas como Wired o TIME ya están evolucionando hacia el modelo de Flipboard, con una mayor funcionalidad social, informa ReadWriteWeb.
Pero muchos se preguntan cómo lograrán estas revistas digitales y sociales ganar dinero. Mientras unos ya se han decantado por los modelos de suscripción, otros todavía tienen problemas a la hora de encontrar el modelo de monetización adecuado, de la misma forma que ocurrió con los RSS en la era web.
La principal razón por lo que el mercado de lectores RSS nunca llegó a despegar fue que resultaba imposible de monetizar. Los usuarios evitaban los anuncios dentro de los lectores RSS, por lo que las principales compañías que ofrecían estos servicios se decantaron por el sector privado a la hora de conseguir el grueso de sus beneficios.
Flipboard y las demás revistas sociales podrían sacar dinero lanzando sus aplicaciones de pago en las distintas app stores, una estrategia por la que NewsMix ya se ha decantado. En cambio Flipboard prefiere mantenerse como publicación gratuita, una decisión adecuada si se tiene en cuenta que lo que busca es ser el primer competidor en mover ficha y lograr el mayor núemro posible de usuarios.
Aunque también podría ocurrir que, si Apple permite que las aplicaciones de revistas sigan un modelo de suscripción realmente beneficioso para todos, la estrategia adecuada de Flipboard sería también mantenerse como aplicación gratuita, ya que supondría un impedimento a la hora de ganar usuarios.
En cambio, Flipboard tiene nuevos planes en cuanto a la publicidad que incluirá su edición para iPad. Según el cofundador y CEO de la publicación Mike McCue afirmó el pasado mes de julio, la compañía está planeando un “una publicidad nueva, centrada en el diseño, que posiblemente ocupe una página o la porción de una página”. En otra ocasión McCue afirmó además que “cuando construyamos nuestro modelo de negocio no estará a la espalda de los editores, estará con los editores”, añadiendo que Flipboard planea introducir una forma de publicidad completamente nueva.
Todo parece indicar que Flipboard está buscando un modelo de ingresos basado principalmente en la publicidad, de la misma forma que hacen muchas revistas tradicionales, ya que consideran que el atractivo visual de la publicidad que han disfrutado las revistas, se trasladará a su producto. El problema que se plantea ahora es que Flipboard no es una edición como Wired o TIME y tendrá que repartir la publicidad con esta clase de medios. Además, muchos se mostrarán escépticos ante los acuerdos de compartir beneficios fuera de sus propias páginas.
Flipboard, como primero en saltar al espacio de las revistas sociales, se convertirá en un objetivo muy atractivo para la adquisición, aunque su objetivo seguirá siendo aumentar su base de usuarios sin prestar mucha atención al modelo de negocio. Probablemente siga experimentando con nuevos modelos de publicidad, aunque un modelo amistoso con los editores podría resultar peligroso, ya que nadie ha ideado aún cómo pueden compartirse los beneficios publicitarios desde dentro de una aplicación de lectura de noticias.

BMJ now on the iPad

12/01/2011 Headline : BMJ now on the iPad

For immediate release: 12 January 2011

BMJ now on the iPad

The BMJ is now available as an iPad application (app), the first general medical journal to launch a version for Apple's tablet computer.

The app is a new product that combines the best of the BMJ in print and online, featuring key content from the weekly print issue along with live feeds of the latest news, blogs, podcasts, and videos from bmj.com.

Other features include easy-to-read one page summaries of research papers, relevant editorials written by experts, a video channel, and a search of all iPad journal content.
The BMJ app is free to download from the iTunes store with a preview sample issue.

A four week subscription costs £9.99 ($15.52/€12.02). This provides you with instant access to the current issue plus the three subsequent issues. You can also buy past issues at the single issue price of £2.99 ($4.65/€3.60).

Dr Fiona Godlee, BMJ Editor in Chief said: "BMJ was the first general medical journal to have a website and, in continuing this trend of innovation, I'm delighted that we are the first general medical journal to launch an iPad edition. We hope it will attract an entirely new audience to the BMJ and we look forward to launching onto the other mobile platforms and e-readers very soon."

Images available on request
Please email ipad@bmj.com if you want to be kept informed.





For more information please contact:
Emma Dickinson
Tel: +44 (0)20 7383 6529
Email: edickinson@bmjgroup.com


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PRISA, la fi d’un imperi | Reflexions sobre periodisme, comunicació i cultura

Quan en els anys seixanta del segle XX Jesús Polanco va començar a vendre llibres de text, iniciava un camí d’èxit professional que el va portar a crear, a partir de l’editorial Santillana, un grup mediàtic que amb el nom de PRISA, va ser protagonista de la informació en la transició política espanyola i desprès dels primers governs de González. Un model d’empresa de comunicació que dominava tots els estrats del poder, l’econòmic i el polític. Els més grans comunicadors fitxàven per la Cadena SER, pel diari El País i desprès per Canal Plus. Qui volia acostar-se al poder de veritat, havia de saber què publicava Polanco en els seus mitjans."

[...]

Aquell que tingui en compte el consumidor específic d’un contingut, li ofereixi allà on el vol, sigui el mòbil o el portàtil, i sigui un producte de qualitat i diferenciat dels altres, exclusivitat, rapidesa, globalitat. Segurament els antics imperis no s’adiuen amb aquests conceptes, la revolució ha enderrocat l’emperador de paper i ha entronitzat el rei de la xarxa, i qui primer entengui als seus súbdits internautes, guanyarà. Els periodistes de qualitat com Iñaki Gabilondo són més necessaris que mai i els seguirem buscant.

New@NEJM: Image Challenge App,

e

DECEMBER 2010

Dear Reader, We have a few new interactive items to share with you. There's a new app for the iPhone – just launched this month – and a new Interactive Medical Case. Read on to find out the details. New iPhone App: NEJM Image Challenge Now our popular Image Challenge is on the iPhone and iPod Touch. The new NEJM Image Challenge iPhone App allows you to test your diagnostic skills and identify conditions by answering a question about one of the 300 available images. A new challenge is added each week. Submit your answer, get immediate feedback, and see how others answered. Download the app now for $2.99 from the iTunes App Store.