fin de semana

un revista es un Ipad que no funciona?

ec-europe apps para iphone y ipad

Un iPad en el bolsillo . leyendo otros blogs

Un iPad en el bolsillo | Videoblogs | elmundo.es: "Un iPad en el bolsillo"

Hay un hospital en Boston (EEUU), afiliado a la Universidad de Harvard, que está pensando en renovar las batas de sus médicos. Los nuevos uniformes tendrán unos bolsillos laterales -considerablemente mayores- que los que ahora se llevan.

Hasta que los fonendoscopios comenzaron a colgarse a modo de collar alrededor del cuello, se llevaban en el bolsillo de la bata. Allí también solía haber algún manual por si había que consultar la dosis de antibiótico que era recomendable administrar a un paciente. Por ejemplo.

El Beth Israel de Boston cree que hay que conseguir bolsillos en las batas un poquito más grandes. Lo suficiente para que quepa un iPad. Esa tableta es uno de los instrumentos que cambiará la medicina de forma radical. La institución de Harvard la está probando con los hospitalistas, una especialidad pujante en EEUU en la que los internistas coordinan casi todos los enfermos ingresados.

EL iPad les sirve para pasar visita y para tener en la pantalla toda lahistoria clínica del paciente, los exámenes complementarios, las imágenes médicas, la anatomía patológica.

También les es muy útil para explicar a los pacientes todo lo relacionado con su enfermedad. Prácticamente ya no usan papel. ...

Why physicians love iPads ...

"… and what it means for pharma sales and marketing


Professionals across the healthcare industry, doctors in particular, are enthusiastically adopting iPads.


In 2011, only one year after launch, 30% of US physicians own an iPad and an additional 28% plan to purchase one within the next six months. This is in addition to the 81% of US physicians who own a smartphone."

This data is from the latest Manhattan Research survey of 2,041 US practicing physicians, Taking the Pulse® U.S. v11.0, and reinforces other studies that show physicians prefer the Apple device over a Windows-based tablet.

Major institutions, such as Stanford University School of Medicine giving iPads to medical students and other physicians, have helped adoption.

An American Medical News article says the iPad has “the right combination of ease of use, size, portability, long-lasting battery power and relatively low cost of adoption. For physicians, that meant adopting a technology that was the next best thing to paper charts, for a price that didn’t break the bank.” (For eyeforpharma’s series on iPads and pharma, see ‘Future pharma: Making the most of the tablet takeover’, ‘Future Pharma: A closer look at the iPad in pharma/physician relations’, ‘Pharma goes mobile: Making the most of the app opportunity’, and ‘Will the iPad kickstart a pharma sales and marketing revolution?’.)

Business or pleasure?

I had the opportunity to talk to Monique Levy, vice president of research at Manhattan Research, and asked if the iPads were being used primarily for work. “There is a lot of overlap, but certainly this is a work device,” said Levy.

I questioned whether the iPad is overtaking the use of the smartphone in the office. “For quick tasks, such as looking up a drug, physicians are still using their smartphones,” noted Levy.

“The iPad is for the more complex tasks when you need a bigger screen, such as writing medical notes or accessing electronic medical records.” (For more on smartphones, see ‘When does a smartphone become a medical device?’.)

Physicians are seeing this as a device that can do a whole group of functions. “The smartphone has limitations, but this gives an avenue to do other things, such as remote patient monitoring, viewing images, looking at patient results and using it as a learning tool with patients,” Levy explained.

Doctors indicated strong interest in being able to access electronic medical records (EMRs) through the iPad. “If physicians are motivated by a platform that is easy to carry around and will help them do their job easier, it will motivate the adoption of EMRs. In some practices, you can see the device really helping work flow,” said Levy.

The study also found that the affinity to Apple continues when it comes to smartphones, with the iPhone as the number one platform used by US physicians.

eyeforpharma.com | Pharma strategy for the busy executive

ejemplo de libro electrónico. Our Choice el libro electrónico de Al Gore sobre el calentamiento global :

Desarrollado por exempleados de Apple. Our Choice, el ebook de Al Gore sobre el calentamiento global muestra los contenidos de una forma bastante espectacular. Está disponible en la App Store por 3,99 euros

Al Gore's Our Choice from Push Pop Press on Vimeo.


fuente  Planeta iOS

Expertos españoles crean la primera app del mundo para iPad e iPhone que ayudará a estudiar las patologías coronarias con TAC multicorte

La aplicación está compuesta por cerca de 150 casos clínicos que contienen un total de 532 imágenes y 366 textos explicativos.

En cada caso clínico el facultativo que utiliza la app podrá tomar sus propias notas.

Expertos cardiólogos y radiólogos han impulsado la creación de la primera aplicación para iPad e iPhone del mundo científico que servirá para estudiar las enfermedades coronarias con TAC multicorte y que ya puede ser descargada. Los directores de este novedoso proyecto han sido los doctores Miguel Ángel García Fernández, presidente de la Asociación Española de Imagen Cardíaca (AEIC) y profesor del Departamento de Medicina Interna de la Universidad Complutense de Madrid, Ángeles Franco López, jefe del Departamento de Radiología de la Fundación Jiménez Díaz de Madrid y Guillermo Jaime Pons Lladó, del Servicio de Cardiología y Cirugía Cardíaca del Hospital de la Santa Creu y San Pau de Barcelona.

Dichos expertos y sus equipos, junto con la empresa Medical Imaging Solutions, han trabajado durante más de ocho meses para crear un atlas completo de textos e imágenes que ha dado lugar a la guía de enseñanza práctica sobre TAC cardíaco más importante que existe. Así, la app está compuesta por cerca de 150 casos clínicos distintos que “ayudarán al profesional a entender la aplicación real del TAC, el método diagnóstico invasivo más fiable que existe para visualizar la enfermedad coronaria”, explica el profesor García Fernández. Para el Dr. Pons Lladó “la colaboración conjunta entre cardiólogos y radiólogos ha permitido dar una visión global que va a redundar espectacularmente en la formación de la técnica por internet”.

De esta forma, y utilizando la última tecnología de software se han volcado las imágenes obtenidas previamente en aparatos complejos de TAC de empresas punteras como Philips o Toshiba. La app está en lengua inglesa con el fin de conseguir una difusión de la misma en el difícil mundo anglosajón.

Para facilitar el uso de la aplicación, tanto en el iPhone como en el iPad, se han organizado dos niveles de menús o table view, con un código de colores para la localización de cada caso y la navegación dentro de cada menú.

En total existen 380 páginas de información, cada una de las cuales cuentan con una, dos o tres ilustraciones y un texto. En total, el contenido es de 532 imágenes y 366 contenidos explicativos. El usuario puede visualizar cada una de las primeras en modo ventana completa o hacer zoom mediante el gesto pinch. Además, todas las imágenes tienen flechas que señalan aquello que los autores quieren resaltar y, la mayoría de los casos, pueden visualizarse con etiquetas comentadas.

En esta novedosa app médica prima la funcionalidad e interactividad con el usuario ya que en cada caso clínico el facultativo podrá tomar sus propias notas para el aprendizaje y diagnóstico.

La creación de este tipo de aplicaciones es novedosa no sólo por el trabajo conjunto entre equipos médicos y tecnológicos sino “también porque pone a disposición de todos los médicos y grupos de trabajo un instrumento eficaz, móvil y ágil que contribuye a difundir técnicas de investigación y conocimientos de última generación”, subraya el presidente de la AEIC. En esta línea, la Dra. Franco subraya que “iniciativas como ésta entre cardiólogos y radiólogos muestran la extraordinaria potencia de nuestras áreas de imagen y cómo con el trabajo y esfuerzo coordinados somos capaces de anticiparnos a la medicina anglosajona, tradicionalmente líder en la docencia en Medicina”.

Novartis, el iPad y 35.000 visitas más a médicos

¿Sustituyen o complementan las nuevas tecnologías a los delegados?

En un nota a sus empleados, el director general de Novartis, Joe Jiménez, señaló que el iPad de Apple ofrece a su empresa la posibilidad de realizar un "cambio de juego", con una tecnología que hará posible que los representantes de ventas puedan ahorrar 250 horas a lo largo del año y permitirles al mismo tiempo "que toda la fuerza de ventas de campo realice 35.000 visitas adicionales a clientes".

Esta conclusión, por supuesto, todavía no ha sido probada. Sin embargo Novartis, ha recortado 1400 empleos de su plantilla en las últimas semanas, lo que subraya la posibilidad de que la tecnología será cada vez más utilizada por la industria farmacéutica para "sustituir" a este personal, siempre que esto sea posible. ¿Unos pocos iPads sustituyen a cien representantes?

Pero hay más. Jiménez también señala que "otro de los beneficios de contar con materiales promocionales en el iPad es que nuestros representantes serán más 'compliant', a diferencia de las versiones en papel, los materiales promocionales en formato electrónico no se podrán modificar". ¿Qué dice esto acerca de cómo son vistos los representantes? En cualquier caso la farmacéutica recientemente empezó a utilizar el iPad en un programa piloto en su división de vacunas.

Fuente: pmfarma/ Farmaco21 / Pharmalot

Popular Science iPad Edition Has Sold 10,000 Subscriptions

| MediaWorks - Advertising Age: "
Only Apple Knows Who's Subscribing, but They're Paying for Digital Content

By: Nat Ives March 29, 2011

RELATED STORIES

Why Elle, Nylon and Pop Sci Said Yes to Apple's iPad Subscription Terms

Nylon Thinks Subscribers Will Share Data, but Will Settle for Their Money if Not

Popular Science magazine sold the 10,000th subscription to its iPad edition sometime on Sunday, nearly six weeks after accepting Apple's terms for selling subs on its tablet. That's a speck compared to the title's nearly 1.2 million print subscriptions, but a significant early foothold for digital magazine subscriptions on the iPad.

"We are very excited," said Gregg Hano, VP-group publisher at the Bonnier Technology Group, which includes Popular Science. "We really did not have any expectation of what would happen because we're really pioneers."

Issue-by-issue sales of magazines' iPad editions got off to a slow start last year, but many publishers said the new platform's real test wouldn't begin until they could offer subscriptions. Then when Apple finally introduced a system for iPad subscriptions last month, its terms left many publishers disappointed. Publishers can't know anything about their own subscribers through the App Store, Apple said, unless subscribers explicitly allow Apple to share their information. Most publishers, who want a direct connection with their readers for marketing purposes, passed.

But Popular Science jumped in, calling Apple's subscription system a step in the right direction. Now Pop Sci has 10,000 iPad subscribers, each paying $14.99 for a one-year subscription, a little more expensive than the $12.99 print subscription currently available on the magazine's website.

Pop Sci also sold about 2,500 individual copies of the iPad edition's March issue at $4.99 each, the same as it costs in print.

"We've been averaging 10,000 to 12,000 unit sales per month almost since the beginning," Mr. Hano said. "Now we're going to be above that in March. We're inching up over that. And we look forward to continuing to see subscriptions grow. Hopefully people keep testing Popular Science on their tablets and then hopefully come back and subscribing."

Apple's rules mean, however, that Popular Science does not know whether it's finding an entirely new audience or just shifting print subscribers, whose names and contact information it knows, to the considerably more opaque tablet.

"We don't have any information on where the subscribers are coming from or whether or not they are or are not print subscribers," Mr. Hano said. "Nor do we at this time know the number of people who have opted in to share their data with us."

Popular Science averaged total paid and verified circulation of 1.3 million over the second half of last year, according to its report with the Audit Bureau of Circulations.

literatura de un fármaco para i-Pad

res de l'altre mon...

iPad Pharma

En Pharmacom ponemos a tu disposición una solución abierta y flexible que integra diversas fuentes de información en una estrategia de venta común para iPad® y otros dispositivos móviles avanzados.

Todos los proyectos son desarrollados por un equipo de expertos en marketing, publicidad, visita médica, medicina, diseño y programación para optimizar el potencial que este nuevo canal ofrece a tu red comercial.

iPad® Pharma es un servicio integral que abarca desde la elaboración de contenidos hasta el soporte tecnológico que hace posible su edición, difusión y actualización bajo estrictos estándares de seguridad.
Más y mejor información
iPad® Pharma pone en manos de tu red comercial literaturas digitales, presentaciones, vídeos, widgets, material de formación, documentación científica y aplicaciones a medida siempre actualizables on-line, en un soporte atractivo, dinámico e innovador.

Conversación de calidad con el cliente
La organización mediante menús permite al delegado navegar cómodamente por los contenidos, orientando los mensajes a cada cliente de una manera sencilla, ágil y muy visual, gracias a las atractivas funcionalidades táctiles del iPad®.

Una herramienta de trabajo
Pensando en la eficacia comercial de la red, las diversas aplicaciones del iPad® (e-mail, navegador, agenda, mapas…) se configuran a la medida de cada caso. También se integra en el dispositivo un módulo que permite el seguimiento de su uso (tracking).

Los dispositivos Apple se convierten en logopedas / PortalTIC.es

/ PortalTIC.es: "

La aplicación 'Speech with Milo: Verbs' permite a los dispositivos de Apple ayudar a los niños con fallos en el habla. Se trata de una aplicación capaz de reconocer la voz y señalar una correcta pronunciación de las palabras. Sus creadores han diseñado un entorno específico para los niños en el que los pequeños encontrarán los ejercicios para mejorar el habla como un juego.

La utilización de juegos para mejorar el aprendizaje se ha demostrado en múltiples estudios. Basados en esta premisa, un grupo de desarrolladores han creado una aplicación para iOS que hará que los niños con disfunciones en el habla puedan realizar ejercicios de una forma amena. Se trata de 'Speech with Milo: Verbs'. La aplicación funciona gracias a las capacidades de reconocimiento de voz de dispositivos de Apple como el iPhone o iPad.

El funcionamiento de 'Speech with Milo: Verbs' permite realizar ejercicios de habla de una forma entretenida. El personaje principal de la aplicación es Milo. Los usuarios tienen que mandarle a Milo realizar distintas actividades. El sistema de reconocimiento de voz de los dispositivos de Apple registra las órdenes y Milo responde si se han pronunciado correctamente. Con este simpático juego los niños pueden practicar ejercicios con un sistema ameno basado en rutinas de juego.

La aplicación está disponible en el App Store de Apple. Por el momento solo está disponible en inglés y tiene un precio de 2,99 dólares (2,19 euros). 'Speech with Milo: Verbs' está disponible para iPhone, iPod Touch e iPad, en los que requiere la versión 3.0 o superior de iOS.

3 ways to make iPad publications can be more effective

Ron Mwangaguhunga's Blog

Last week's New York Times storyon the race between print and iPad magazine editions comes to the brutal conclusion that digital magazines are "currently too big and bulky and almost defeat one of their main intended purposes, the promise of instant access to content and information." Ouch.

This news comes close to the recent, pre-holiday Audit Bureau of Circulations figures showing the significant drop in iPad magazine sales.Further, skepticism surrounding whether paying for magazine apps individually actually works arrives as publishers and Apple are still at a stalemate over the issue of subscriptions.

There is an obvious advantage to a magazine iPad edition: as a delivery vehicle they have better production, amazing graphics and offer a richer, more engaging experience. Puzzles -- crossword, Soduku -- can demonstrably pop if executed well in this format. There is also an obvious disadvantage: download times are often at an Arctic pace, an issue which is not a problem in print.

Here are three ways that iPad publications can provide a better consumer experience:

Less is more

Consultant Erin Kissane tweeted on Friday, "You are fiddling with bloated iPad apps while our publishing and editorial heritage burns." There is something in that digital cri du coeur.

Obviously, iPad digital publications need to differentiate themselves from their print editions. Doing so, however, doesn't necessarily mean throwing in everything includingthe kitchen sink. Sometimes less is more. There is, quite frankly, such a thing as anoverly interactive iPad digital edition, an overwhelming experience. Too many interactive features actually increase download time, which brings us to ...

Smaller files

Nick Bilton of the Times makes central to his argument the case against file size of the more video and graphics heavy iPad publications. This is probably the biggest rap against iPad magazine editions. Wired's iPad app, which began at more than 500M bytes -- and has since halved in file size -- was and is almost absurd.

Lower pricing

This pricing model needs to evolve quicker. Why is it that iPad magazine editions are so expensive when they don't have the production costs brought about by having a legacy media physical distribution network?

Minus distribution, shipping and printing why am I -- or anyone -- paying about $4 per digital maagzine and dealing with those download times? Further, this is not a particularly opportune historical moment in our economic history to gouge the reader. Some magazine iPad magazine publications manage to turn in a great ad supported experience for free.

Be minimalist

Granted, the iPad periodicals space is in a nascent stage. That having been said, all three suggestions offered here on how to provide a better consumer experience involve some degree of minimalism -- less, cheaper, smaller. Publishers, in many ways, overdid it immediately out of the gate. Time to scale things back a bit.

It is not inconceivable that the recent declines in iPad magazine sales figures may ultimately make the argument for a more streamlined approach to iPad editions.

Perquè l'iPad no reemplacarà mai al diari de paper??

Pharmacom presenta iPad Pharma

fuente: pmfarma. 28 Ene. 2011

Ya hace tiempo que vemos el enorme potencial que los dispositivos móviles pueden aportar a la hora de realizar la visita médica. Los primeros pasos se dieron con la elaboración de literaturas digitales para PDAs, pocket PCs y, más tarde, tablet PCs. Sin embargo, ninguna de estas soluciones llegó a ofrecer el resultado deseado. Recientemente, la tecnología móvil ha dado un gran salto adelante con la aparición del iPad de Apple y de otros dispositivos similares que utilizan el sistema operativo Android.

Estos aparatos son una estudiada combinación entre ordenador y teléfono móvil, y se orientan principalmente al uso y consumo de contenidos; es decir, son visualizadores de software listo para usar, sin ningún otro tipo de complicación. También aportan un elemento de moda que sin duda pasará, pero su concepto tecnológico ha venido para quedarse. Las características que los definen son su conectividad, la pantalla táctil, la rapidez de respuesta y el procesador que incorporan, pero lo que los hace realmente especiales es la agilidad de acceso a la información que proporcionan al usuario.

Pharmacom pone a tu disposición iPad Pharma, una solución abierta y flexible que integra diversas fuentes de información en una estrategia de venta común para iPad y otros dispositivos móviles avanzados. Todos los proyectos son desarrollados por un equipo de expertos en marketing, publicidad, visita médica, medicina, diseño y programación para optimizar el potencial que este nuevo canal ofrece a tu red comercial. iPad Pharma es un servicio integral que abarca desde la elaboración y preparación de contenidos hasta el soporte tecnológico que hace posible su edición, difusión y actualización bajo estrictos estándares de seguridad.

Más y mejor información
iPad Pharma pone en manos de la red comercial literaturas digitales, presentaciones, vídeos, widgets, material de formación, documentación científica y aplicaciones a medida siempre actualizables on-line, en un soporte atractivo, dinámico e innovador. La información se distribuye en diferentes apartados para que su visualización en el iPad sea clara, ordenada y productiva, añadiendo valor al trabajo del delegado.

Conversación de calidad con tu cliente
La organización mediante menús permite al delegado navegar cómodamente por los contenidos, orientando los mensajes a cada cliente de una manera sencilla, ágil y muy visual gracias a las atractivas funcionalidades del iPad, que enriquecen la experiencia de uso de la aplicación.

Una herramienta de trabajo
Pensando en la eficacia comercial de la red, las diversas aplicaciones del iPad (e-mail, navegador, agenda, mapas...) se configuran a la medida de cada caso. También es posible integrar un módulo de seguimiento (tracking) para valorar y controlar el uso del dispositivo.

iPad Pharma aporta valor a la visita poniendo la tecnología al servicio del vendedor y haciendo posible entablar una conversación personalizada, con una mayor interacción y una adecuación precisa del mensaje a cada cliente. Describirlo con palabras no resulta ni la mitad de interesante que verlo y tocarlo con los propios dedos. ¿Por qué no llamas? Pharmacom estará encantado de mostrarte en detalle todo el potencial que iPad Pharma puede poner en tus manos (Pharmacom 932 011 240 ).

Más sobre PHARMACOM:

http://www.pharma-com.net

IPad Users Prefer Advertising to Pay Model for Content - Advertising Age - Digital

Whopping 86% Said They Would Watch Ads in Order to Receive Free Content Such as TV Shows, Mags

by Edmund Lee
Published: January 17, 2011

NEW YORK (AdAge.com) -- Media companies everywhere gleefully glommed on to Apple's iPad when it launched in April, hoping to see better profit margins for their content that had been languishing online. Luxury publisher Condé Nast spent significant time and money developing hefty app versions of Wired and Vanity Fair early on, and, more recently, News Corp. CEO Rupert Murdoch poached journalists across Manhattan media to create an iPad-only news app called The Daily that launches this week with blue chip advertisers and a 99-cents-a-day download price.

But a new study shows that iPad owners are in fact less willing to pay for apps and are more willing to accept advertising in turn for free or lower-cost content.

In a survey conducted by online research company Knowledge Networks, 86% of iPad owners said they would be willing to "watch" ads to gain access to free content such as TV shows or magazine and newspaper articles. In practice, iPad users download an average of 24 apps, and of those, only six, or about a quarter of them are paid.

"That was part of what was surprising," said Knowledge CEO Simon Kooyman. "Not as many people are willing to pay for magazine or news content than we thought they would."

Only about 13% of those surveyed said they were willing to pay any fee to watch a TV program or read a magazine on the iPad to which they already have access, and they are only willing to pay an extra $2.60 on average for that content.

Interestingly, despite the hype around the emergence of apps both as a form of content and a business model, iPad users primarily use the device like a home computer. The most commonly used feature is search, with 97% of people saying they regularly use Google on the iPad, followed closely by web browsing and email at 91% of regular use. Media apps, however, are used at a much lower rate, with 70% of people saying they regularly read books on the iPad, 66% for music, 61% for reading magazines and newspapers and around 50% who regularly watch TV or movies.

With regard to magazines, which in many ways have flocked to the iPad more heartily than other media, the survey found that about 14% of users would be willing to pay to get a special iPad edition of a magazine they already receive in print. Condé Nast has taken this idea a step further, experimenting with iPad-only content, such as its Condé Nast Traveler "Best of Italy" app, which is in fact a collection of articles about travel in Italy from its extensive archives. About 12% said they would be willing to pay a small additional fee for a magazine they already get, while only 1% said they would pay the same as the cover price of a magazine they already have for the iPad version.

As for advertising, despite the fact that such a high proportion of users are willing to accept ads, almost as many, about 78% say that advertising "takes away from their enjoyment of their iPad."

Still, Mr. Kooyman said, "My feeling is although it's early in the game, the willingness to accept advertising is good news, I think."

font: AdvertisingAge

MediaPost Publications iDiots' Guide To Publishing On The iPad 01/13/2011

If you don't know how to leverage a technology platform, don'tblame the platform.

Print publishers are screwing up what could be their biggest opportunity. Many continue to botch their Web strategy, and are now doubling down by getting their iPad strategy completely wrong.

The core of the problem lies in how publishers think about the iPad. Just look at the headlines: "Will the iPad save print?" asks one; "Savior crucified" proclaims another.

These headlines make two huge assumptions, both of which are totally wrong.

Chasing History
The first mistake is the belief that print should be "saved."

"Saving print" is the wrong goal, and chasing it will almost certainly kill publishers. Survival in the face of new technology often requires us to abandon our old ideas. We don't need a print experience on the iPad -- we need a better content consumption experience for the iPad.

How to Leverage a Platform
The second mistake is to think of the platform as a solution, rather than a tool.

The iPad isn't driving more digital magazines for the same reason that the Amazon Kindle isn't selling more terrible books.
Magazines are not apps. They are purchased for different reasons, on different buying cycles, and set very different expectations.
The iPhone and iPad provide incredible distribution, as evidenced by the more than one billion dollars Apple has paid app developers in a few short years. For publishers to ever see dollars of this magnitude, they need to leverage this platform entirely differently than they do today.

The Road Ahead
If you are a print publisher, there are five things you'd better get your head around, fast:

1. Apple is right: opt-out is gone. Get over it. For the last 50 years you filled our mailboxes with crap. Even better, we rarely realized you were the culprit.
Now publishers are afraid no one will opt in. This fear is totally justified. You have spent decades giving people countless reasons not to opt in. There was no benefit, and guaranteed annoyance. If you want people to opt in, then the onus is on you to figure out how to make them want to (hint: establishing trust would be a good start).
Google, if the rumors are to be believed, is willing to cave to publishers and supply targeting data. Don't confuse Google's desperation with a winning model.
The reason the iPad succeeded where other tablets failed is simple: user experience. If you start your discussions with the idea that you should be able to own and sell user data, instead of how you create an incredible user experience, you are destined to fail.

2. You desperately need a subscription model. Ignore Wired's one-off success. Buying magazines at the newsstand is an impulse buy. Buying them with a subscription is a thoughtful decision. Without subscriptions, you are doomed. I predict that digital sales of single issues will be less than 20% of total digital revenue within five years.

3. Stop arguing margins. You have no clue what the tablet ecosystem will look like in five, let alone 10 years. Publishers are wasting their energy negotiating with Apple on the revenue share, when they have no leverage. More important, the ecosystem will look very different in a few years anyway, so spend your energy diving in early and getting the advantage of an early-adopter education.

4. Start thinking like a developer. Developers think about features and experience. Conversations start with "wouldn't it be cool if" or "the customer is looking for this capability." Publishers need to start with a clean slate, and imagine what a great content consumption experience would look like on a tablet.
The current Web content experience on the iPad leaves much to be desired. How could you take advantage of running a native application with an Internet connection to create something more compelling?
People buy magazines for two reasons: to be entertained or informed. If you entertain users for a few hours each month, they will keep coming back. Trying to replicate page turns and the visual experience is a waste of time. People like your content, not flipping pages.

5. Learn from crack dealers: The first hit needs to be free. New customers need a taste; existing print customers need a reason to switch. Give away a free month to new customers, and let existing print customers get their first online year free. Next year, let them pay one price for online or print only, or a higher price if they want both. This way you can hook both your existing customers and new ones, before your competitors do.

Don't Let History Repeat Itself
All of us remember Steve Jobs dragging music publishers kicking and screaming into selling at a fixed price per song. No, it didn't "save" their traditional CD business. It did, however, give them billions of dollars in revenue, where they otherwise would have had none (it was a Napster world back then).

Make no mistake; the iPad will not save print publishing. Nothing saved the telegram, either. Technologies die for one reason: because something better replaces them.
You need to be the one to kill print, by building a user experience so compelling that no one looks back.

BMJ now on the iPad

12/01/2011 Headline : BMJ now on the iPad

For immediate release: 12 January 2011

BMJ now on the iPad

The BMJ is now available as an iPad application (app), the first general medical journal to launch a version for Apple's tablet computer.

The app is a new product that combines the best of the BMJ in print and online, featuring key content from the weekly print issue along with live feeds of the latest news, blogs, podcasts, and videos from bmj.com.

Other features include easy-to-read one page summaries of research papers, relevant editorials written by experts, a video channel, and a search of all iPad journal content.
The BMJ app is free to download from the iTunes store with a preview sample issue.

A four week subscription costs £9.99 ($15.52/€12.02). This provides you with instant access to the current issue plus the three subsequent issues. You can also buy past issues at the single issue price of £2.99 ($4.65/€3.60).

Dr Fiona Godlee, BMJ Editor in Chief said: "BMJ was the first general medical journal to have a website and, in continuing this trend of innovation, I'm delighted that we are the first general medical journal to launch an iPad edition. We hope it will attract an entirely new audience to the BMJ and we look forward to launching onto the other mobile platforms and e-readers very soon."

Images available on request
Please email ipad@bmj.com if you want to be kept informed.





For more information please contact:
Emma Dickinson
Tel: +44 (0)20 7383 6529
Email: edickinson@bmjgroup.com


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NOOKColor i Kindle-3, els productes més venuts de tota la història de Barnes&Noble i Amazon - BEAT.cat

font www.beat.cat:
acceder a la versión en castellano

Barnes &Noble ha publicat una nota de premsa (30/12/2010) en la qual informa que, amb "milions" d'unitats venudes en poc més d'un mes, el llibre electrònic NOOKColor s'ha convertit en el producte més venut en els gairebé 40 anys de història de la companyia. A més a més NOOKColor ha estat el regal estrella de la campanya de Nadal d'enguany, superant totes les expectatives. [..]
Per la seva part, Amazon ha anunciat (27/12/2010) que el llibre electrònic Kindle3 s'ha convertit en el producte més venut de tota la història d'Amazon, superant fins i tot les vendes dels llibres de Harry Potter!
"

BMJ on the iPad — BMJ resources

BMJ on the iPad — BMJ resources: "BMJ on the iPad

The BMJ iPad app is set to go live very soon. The project took longer than we originally hoped, but we're almost there.

In the last few weeks we've been finalising the design and functionality, and working on our internal processes to ensure that the production cycle each week runs as smoothly as possible.

Many readers have asked for updates about the launch date. Please email ipad@bmj.com if you want to be kept informed.

Be one of the first to advertise in BMJ iPad version

BMJ iPad will have full page advertising positions available.
If you want to find out more please contact:
Marc Clifford
E: mclifford@bmjgroup.com
T: + 44 (0) 20 7383 6161 "