Esta vez el video es más emotivo que divertido. Trailer de un documental sobre la musica en enfermos con demencia que se estrena esta semana en N. York: Alive inside
Alive Inside Clip of Henry from Michael Rossato-Bennett on Vimeo.
Es mostren els missatges amb l'etiqueta de comentaris dispositivos. Mostrar tots els missatges
Es mostren els missatges amb l'etiqueta de comentaris dispositivos. Mostrar tots els missatges
divendres, 13 d’abril del 2012
dilluns, 18 de juliol del 2011
nota de prensa El 85% de los usuarios de guías de viaje están dispuestos a pasarse al móvil.
NOTICIAS
12/07/2011
Encuesta sobre consumo de contenidos de ocio
Esta investigación se realizó con el fin de identificar nuevos comportamientos en el consumo de contenidos de ocio.
El 85% de los usuarios de guías de viaje están dispuestos a pasarse al móvil.
Casi todos los encuestados (95%) están dispuestos a emigrar a guías de viajes con formatos orientados a las nuevas tecnologías.
Esta investigación se realizó con el fin de identificar nuevos comportamientos en el consumo de contenidos de ocio. El fin era conocer los medios más empleados por los usuarios en la búsqueda de información sobre destinos, sus exigencias y preferencias entre los diferentes canales existentes.
Actualmente el mundo de los viajes está sufriendo cambios importantes y uno de los aspectos más relevantes es el hecho de que, desde hace unos años, los consumidores están tomando el control de la planificación de sus viajes, cambiando con esto el proceso de búsqueda de información.
Resulta curioso que sólo el 50% de los encuestados utilice guías de viaje, de las cuales más de la mitad son en formato no digitales, ya que según esta encuesta, el 73,2% no ha utilizado nunca una guía para aplicativos móviles. Sin embargo, independientemente de que más de la mitad de las guías usadas por estos cibernautas son en formato papel, sus preferencias están orientadas de la siguiente manera: un 40,5% las prefiere en papel, un 30,4% opta por el libro electrónico y un 27,5% apuesta por las app móviles. Esto pone de manifiesto que las nuevas tecnologías están penetrando en la mente de los consumidores.
Aunque el 73,2% de los encuestados nunca ha utilizado guías de viaje para dispositivos móviles, el 84,5%de estos encuestados está interesado y dispuesto a usarlas, siempre y cuando éstas cumplan con las siguientes características:
- Ser accesibles en la mayoría de los modelos de móviles
- Tener contenidos actualizados y de calidad
- Ser fáciles de manejar y pensadas para usuarios en movilidad
- Poder personalizar los contenidos
- Acceder a ellas desde cualquier lugar y plataforma
- Poder compartir experiencias con amigos
Esta encuesta fue realizada por Alhena Media durante el mes de mayo de 2011 entre una muestra de unos 500 cibernautas, de un rango de edad entre 18 y 55 años, originarios de España y Latinoamérica, y una pequeña proporción pertenecientes a China y otros países de Europa. Estas personas son de clase media y media alta y, en su mayoría, profesionales de diversas áreas relacionadas con el turismo.
Es inevitable suponer que las generaciones, actuales y venideras, de consumidores están dispuestas a consumir información valiosa para sus viajes, por lo que esta información ha de estar accesible en todo momento, en el formato idóneo para cada micro segmento.
Alhena Media es una empresa especializada en contenidos de ocio y viajes en diferentes canales. Actualmente, Alhena Media cuenta con tres colecciones de guías de viajes, cada una orientada a las necesidades y exigencias de distintos tipos de viajeros: Bradt, orientada a verdaderos viajeros independientes y aventureros, altamente motivados a practicar un turismo responsable en cada uno de sus viajes; Gente Viajera, dirigida a escapas de corta duración; Alhena Literaria, un acercamiento a los relatos de viajes de los clásicos, de autores consagrados y, además, una apuesta por descubrir nuevos viajeros, nuevos creadores.
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dilluns, 23 de maig del 2011
ejemplo de libro electrónico. Our Choice el libro electrónico de Al Gore sobre el calentamiento global :
Desarrollado por exempleados de Apple. Our Choice, el ebook de Al Gore sobre el calentamiento global muestra los contenidos de una forma bastante espectacular. Está disponible en la App Store por 3,99 euros
dimecres, 4 de maig del 2011
New Research Shows Medical Doctors Prefer a Mix of Digital, Face-to-Face Marketing
Press release:
Survey of over 5,400 specialists, PCPs on Physicians Consulting Network indicates 2/3 own smartphones, 1/4 have tablets
New York, NY; March 31, 2011:
For pharmaceutical companies marketing to health care professionals, going mobile is only part of the story. New research by Knowledge Networks using the Physicians Consulting Network (PCN®) shows that doctors are seeking a combination of digital and in-person marketing. Specialists and PCPs alike are relying more and more on smartphones and tablets to check email, research medications and conditions, and take online surveys; but they still prefer in-person visits with drug sales reps over electronic pharma marketing ("e-detailing") by a factor of three to one.
The study is the third in four years among members of the Physicians Consulting Network, the only healthcare research panel that combines senior-level survey expertise with access to thousands of hard-to-reach, highly engaged specialists. PCN's Digital MD Marketing series tracks doctors' uses of and attitudes towards personal digital technologies, drug marketing approaches, electronic health records, and other topics of central interest to pharmaceutical marketers.
Drawing on responses from 5,490 doctors, the 2011 Digital MD Marketing research shows that
"Mobile technology has indeed proven a boon to busy physicians, helping them keep up on the latest information and manage their practices," said Jim Vielee, Senior Vice President in charge of PCN®. "Their focus on the practical – and slow adoption of branded pharma apps and mobile e-detailing – is something marketers need to keep in mind to make their efforts balanced and effective. Our findings also reinforce the important role that sales rep visits still play in doctor interaction; the transition to digital is still just that, and ignoring either side of the equation is likely to backfire."
The Physicians Consulting Network (PCN®) is the only healthcare research panel that combines senior-level survey expertise with access to thousands of hard-to-reach, highly engaged specialists. In a world where drug development is becoming more specialized, PCN connects you with your high-value health care professionals, such as oncologists, neurosurgeons and diabetes educators.
Knowledge Networks is passionate about research in marketing, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything we do. We specialize in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.
KN delivers affordable, statistically valid online research through KnowledgePanel® and leverages a variety of other assets, such as world class advanced analytics, an industry-leading physician panel, an innovative platform for measuring online ad effectiveness, and a research-ready behavioral database of frequent supermarket and drug store shoppers
Survey of over 5,400 specialists, PCPs on Physicians Consulting Network indicates 2/3 own smartphones, 1/4 have tablets
New York, NY; March 31, 2011:
For pharmaceutical companies marketing to health care professionals, going mobile is only part of the story. New research by Knowledge Networks using the Physicians Consulting Network (PCN®) shows that doctors are seeking a combination of digital and in-person marketing. Specialists and PCPs alike are relying more and more on smartphones and tablets to check email, research medications and conditions, and take online surveys; but they still prefer in-person visits with drug sales reps over electronic pharma marketing ("e-detailing") by a factor of three to one.
The study is the third in four years among members of the Physicians Consulting Network, the only healthcare research panel that combines senior-level survey expertise with access to thousands of hard-to-reach, highly engaged specialists. PCN's Digital MD Marketing series tracks doctors' uses of and attitudes towards personal digital technologies, drug marketing approaches, electronic health records, and other topics of central interest to pharmaceutical marketers.
Drawing on responses from 5,490 doctors, the 2011 Digital MD Marketing research shows that
- 67% of PCPs and 61% of specialists now have a smartphone (64% of doctors overall)
- 27% of PCPs and specialists alike have tablet computers (such as iPads) – about 5 times the level in the general population
- Shopping and survey taking via mobile devices have grown significantly since 2010, but "e-detailing" grew less dramatically and is less common
- Reference applications, such as Epocrates and WebMD, are the most popular mobile medical "apps" – while apps from pharmaceutical manufacturers receive minimal use
- 79% (top two box) of PCPs and 74% of specialists prefer in-person dialogue with reps; physicians ages 55 and over skewed higher on this answer by 12 percentage points, compared to those under 40
- 23% of PCPs (top two box) and 28% of specialists prefer computer-based e-detailing; physicians over age 55 viewed this method only slightly less favorably than did younger physicians
"Mobile technology has indeed proven a boon to busy physicians, helping them keep up on the latest information and manage their practices," said Jim Vielee, Senior Vice President in charge of PCN®. "Their focus on the practical – and slow adoption of branded pharma apps and mobile e-detailing – is something marketers need to keep in mind to make their efforts balanced and effective. Our findings also reinforce the important role that sales rep visits still play in doctor interaction; the transition to digital is still just that, and ignoring either side of the equation is likely to backfire."
The Physicians Consulting Network (PCN®) is the only healthcare research panel that combines senior-level survey expertise with access to thousands of hard-to-reach, highly engaged specialists. In a world where drug development is becoming more specialized, PCN connects you with your high-value health care professionals, such as oncologists, neurosurgeons and diabetes educators.
Knowledge Networks is passionate about research in marketing, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything we do. We specialize in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.
KN delivers affordable, statistically valid online research through KnowledgePanel® and leverages a variety of other assets, such as world class advanced analytics, an industry-leading physician panel, an innovative platform for measuring online ad effectiveness, and a research-ready behavioral database of frequent supermarket and drug store shoppers
dijous, 13 de gener del 2011
BMJ now on the iPad
For immediate release: 12 January 2011
BMJ now on the iPad
The BMJ is now available as an iPad application (app), the first general medical journal to launch a version for Apple's tablet computer.
The app is a new product that combines the best of the BMJ in print and online, featuring key content from the weekly print issue along with live feeds of the latest news, blogs, podcasts, and videos from bmj.com.
Other features include easy-to-read one page summaries of research papers, relevant editorials written by experts, a video channel, and a search of all iPad journal content.
The BMJ app is free to download from the iTunes store with a preview sample issue.
A four week subscription costs £9.99 ($15.52/€12.02). This provides you with instant access to the current issue plus the three subsequent issues. You can also buy past issues at the single issue price of £2.99 ($4.65/€3.60).
Dr Fiona Godlee, BMJ Editor in Chief said: "BMJ was the first general medical journal to have a website and, in continuing this trend of innovation, I'm delighted that we are the first general medical journal to launch an iPad edition. We hope it will attract an entirely new audience to the BMJ and we look forward to launching onto the other mobile platforms and e-readers very soon."
Images available on request
Please email ipad@bmj.com if you want to be kept informed.
For more information please contact:
Emma Dickinson
Tel: +44 (0)20 7383 6529
Email: edickinson@bmjgroup.com
mail : pressoffice@bma.org.uk
http://www.bma.org.uk/mediacentre
http://twitter.com/thebma
http://www.youtube.com/bmatv
http://www.flickr.com/thebma
_______________________________________________________________________
This email and any attachments are confidential and intended solely for the addressee. If you have received this email in error please notify postmaster@bma.org.uk. Email sent or received by the BMA is monitored.
The British Medical Association.
Registered as a company limited by guarantee in England and Wales under registered number 00008848.
Registered office: BMA House, Tavistock Square, London WC1H 9JP
http://www.bma.org.uk
_______________________________________________________________________
dimecres, 12 de gener del 2011
Touchbook Iconia
Nueva York, 11 de enero de 2011 – Acer ha anunciado hoy que su nuevo touchbook Iconia ha sido votado como uno de los diez productos principales en la categoría de "Los Diez Favoritos" del concurso anual de Aparatos Más Innovadores del salón CES. Iconia es un ordenador portátil de doble pantalla con funcionalidad multitáctil en todos los puntos que ofrece a los usuarios las mejores prestaciones de un portátil y una tableta.
Un dispositivo más esta vez con un parecido muy cercano a un libro.
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