FIPP Vital Guide to Google: lectura interesante

paso el boletin completo, hay varios artículos de interés

Jul 20 2011 View This On A Web Page. VITAL GUIDE to Google Featured Stories 1. Will Google+ add up for media sites? 2. How to track content engagement with Google Analytics 3. How Google's search initiatives are shaping SEO for publishers 4. 5 hidden features of Google Analytics 5. Why Google is good for journalism 6. Also In This Issue 7. Web Resources 1. Will Google+ add up for media sites? Just as Facebook provided a platform for building communities and promoting content, Google's recently announced Google+ platform holds promise for publishers looking to extend their reach and engagement using social media. FULL ARTICLE advertisement Is your sales team flying blind on renewal revenue? Many publishers don't realize the full potential of renewals—even though they're typically 80% of revenue. Scout Analytics's white paper featured in the Publisher's Playbook to Pricing B2B Content shows you how an integrated view of your customer can yield a 10-15% revenue increase from every contract renewal. Click here for your free download. 2. How to track content engagement with Google Analytics More tools are emerging to help you understand how users are engaging with your content. Here's how to get a reading of engagement simply by using the free tools in Google Analytics. FULL ARTICLE 3. How Google's search initiatives are shaping SEO for publishers As Google tweaks its search engine capabilities, editors should pay attention to how it could effect SEO tactics. Here are trends to watch. FULL ARTICLE 4. 5 hidden features of Google Analytics Google has been adding new features to its free Analytics tool at a rapid rate. Here are some features that can help you make more educated decisions about your site's direction. FULL ARTICLE 5. Why Google is good for journalism Publishers need to figure a way to harness Google's search traffic instead of shutting it off. FULL ARTICLE 6. Also In This Issue Editors as the new audience specialist Editors and writers are increasingly charged with attracting, engaging and even maintaining their audience. But are they armed with the right tools to do the job successfully? FULL ARTICLE Search marketing and SEO tips for an evolving search landscape Search-engine advancements such as Google Instant and social search might make search more complex, but SEO and SEM best practices still apply, said panelists at ad:tech in New York. FULL ARTICLE Five ways to measure content engagement Content engagement is today's holy grail, with pundits and experts telling journalists to go and find or improve it. However, in order to achieve user engagement, you need to measure it. Here are a few ways to measure the ambiguous quality of content. FULL ARTICLE Discovering trends with Google motion charts Traditional web analytics charts can mislead by only showing a part of the picture.  Google Motion Charts let you visualize complex data to reveal hidden insights. FULL ARTICLE 7. Web Resources · Philly papers to sell subscriptions with Android tablets - TechLand · How to run a news site using WordPress and Google Docs - Mediabistro · What Google+ adds to news - Buzz Machine · What is the magazine industry's strategy to defeat Google? - Masthead Online · How to use Twitter to boost your Google rankings - Search Engine Land Chris Llewellyn President & CEO FIPP Greetings In the publishing industry, you can't take a step without bumping into Google. Many of the products and services Google offers – from the Android mobile operating system to Web analytics – have a direct impact on our digital publishing strategies. How can media companies better leverage what Google has to offer? The following resources can help. advertisement Popular This Week ·         iPad users like leisurely reading, aggregation apps ·         Daily deals: 5 trends and opportunities for publishers ·         Staying relevant in a world of ad networks ·         Mapping tool adds more insight to audience data ·         TechMediaNetwork: Driving revenue beyond display Strategic Sponsors You are receiving the FIPP Vital Guide as a valuable member of FIPP. The FIPP Vital Guide is being provided in partnership with eMedia Vitals, a subsidiary of Vital Business Media. Please feel free to contact us at any time with feedback and comments. Share with colleagues or If this email was forwarded to you, subscribe now to the FIPP Vital Guide! Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway, New York, NY 10006 Have a suggestion or story idea? Email us at editor@vitalbusinessmedia.com Advertise For advertising opportunities, contact Stuart Hands FIPP Commercial Manager at +44 20 7404 4169 or Kat Heisler at (917) 740-1583. Copyright (C) 2011 Vital Business Media All rights reserved.