5 digital media case studies from B2B publishers: "
Diuen que en temes d'internet etc, els USA van dos anys per devant d'europa. Potser podem aprendre de les seves experiències. Tot que no son de tema médic, les empreses dels exemples tenen un model de negoci similar al nostre, especialment la cinquena:
The need to diversify revenue streams - thus decreasing a reliance on print and online advertising - led B2B publishers to experiment with a variety of new products, services and content strategies in 2011. Like consumer publishers, B2B magazine brands are also learning quickly about how to work mobile and social media into their digital content mix. Here are five of our top case studies from the year that dug under the covers of B2B publishers' evolving digital strategies (article complert).
