dijous, 16 de desembre del 2010

El cazo de Lorenzo

.



Aunque no se creo que podamos hablar en sentido estricto de un libro electrónico, tres maneras de presentarlo on-line (y de paso mirar un libro que me ha encantado):
pag web: http://www.editorialjuventud.es/3781.html
pdf:: http://usuarios.discapnet.es/ampadahi/Maribel/EL%20CAZO%20DE%20LORENZO.pdf
o youtube:

Accensit Blog: Resultados de ser REALMENTE 2.0

Accensit Blog: Resultados de ser REALMENTE 2.0: "La división americana de la Sur Coreana Samsung parece haber asumido de forma sincera el uso del 'Social Media' y está dando resultados...

BMJ Specialist Journals Press release - Doctors on Facebook risk compromising doctor-patient relationship

JOURNAL OF MEDICAL ETHICS

Doctors on Facebook risk compromising doctor-patient relationship

[Facebook activity of residents and fellows and its impact on the doctor-patient relationship Online First 2010 doi10.1136/jme.2010.036293]

Doctors with a profile on the social networking site Facebook may be compromising the doctor-patient relationship, because they don't deploy sufficient privacy settings, indicates research published online in the Journal of Medical Ethics.

The authors base their findings on a survey of the Facebook activities of 405 postgraduate trainee doctors (residents and fellows) at Rouen University Hospital in France. Half those sent the questionnaire returned it.

Almost three out of four respondents (73%) said they had a Facebook profile, with eight out of 10 saying they had had a presence on the site for at least a year. Those with a profile tended to be slightly younger than those who didn't.

One in four (24%) logged on to the site several times a day, but almost half (49%) logged on once a day or several times a week. The rest were rather more infrequent users of the site.

Almost half believed that the doctor-patient relationship would be changed if patients discovered their doctor held a Facebook account. But three out of four said this would only happen if the patient was able to access their profile.

Virtually all (97%-99%) displayed sufficient personal information for them to be identified, including their real name and their birth dates. And 91% displayed a personal photo. Just over half displayed their current post (55%) while 59% provided information on their current university training site.

Over half claimed to change at least one of the default privacy settings (61%), but 17% couldn't remember if they had done this. Those who had been on the site for under a year were less likely to limit access to the content of their profile.

Only a few Facebookers had received a friend request from a patient (6%), four of whom accepted it. But such requests are likely to become more common, suggest the authors

While most respondents (85%) said they would automatically refuse a friend request from a patient, one in seven (15%) said they would decide on a case by case basis.

The reasons given for accepting a patient as a friend included feeling an affinity with them and fear of embarrassing or losing that patient if they declined.

The need to keep a professional distance or the suspicion that the patient was interested in a romantic relationship, were the primary reasons given for rejecting the request. Although a high proportion of doctors considered that such interaction might be unethical, this reason came bottom of the list.

"This new interaction (whether it is romantic or not) results in an ethically problematic situation because it is unrelated to direct patient care," say the authors.

"Moreover public availability of information on a doctor's private life may threaten the mutual confidence between doctor and patient if the patient accesses information not intended for them."

And they warn: "Doctors must be aware that comments and pictures posted online may be misinterpreted outside their original context and may not accurately reflect their opinions and real-life behaviour. This information could also become accessible to people that it was not intended for."




 www.jme.bmj.com



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dimecres, 15 de desembre del 2010

VITAL GUIDE to New Ad Models (FIPP)


Dec 15 2010 View This On A Web Page.
VITAL GUIDE to
New Ad Models
Featured Stories
1. Online advertising in strange places
2. Who needs a website? Enter the nanosite ad unit
3. Video 'matchmaking' platform connects consumers with advertisers
4. iPad advertising formats that work
5. Semantic technology brings new relevance to ads
6. Also In This Issue
7. Web Resources
1. Online advertising in strange places
Can creative advertising formats get consumers to notice online ads again? From CAPTCHAS to coupons, new ad units try to capture the flitting eye.
FULL ARTICLE
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2. Who needs a website? Enter the nanosite ad unit
IDG and Widgetbox partner on new rich media ads that pack a variety of content – including white papers, videos, social media and editorial content – into a display unit.
FULL ARTICLE
3. Video 'matchmaking' platform connects consumers with advertisers
AdGenesis and AdMatch technology offers rewards in exchange for an opt-in. The company's CEO claims the platform improves brand awareness and clickthrough rates.
FULL ARTICLE
4. iPad advertising formats that work
The iPad has presented a lot of creative advertising opportunities for publishers and brands. Condé Nast and NPR share what's worked so far.
FULL ARTICLE
5. Semantic technology brings new relevance to ads
A new crop of semantic tools and platforms help publishers and advertisers match content with ads — without those pesky privacy issues that arise from behavioral advertising.
FULL ARTICLE
6. Also In This Issue
How Groupon (soon to be Google?) is working with publishers
As the digital coupon craze heats up, Groupon continues to link up with newspaper and magazine publishers. The speculated acquisition of Groupon by Google could give it even more sway.
FULL ARTICLE
Mobile advertising: Do the metrics measure up?
There's a lot of optimism among publishers around the potential of mobile advertising. The best ways to measure mobile campaigns, however, remains a work in progress.
FULL ARTICLE
A beginner's guide to online video advertising
With dozens of video formats, advertising types and technology platforms, video advertising can get complicated. Here are a few basics to get you started.
FULL ARTICLE
Oversized ads draw more attention, emotion, OPA says
New biometric research performed with Innerscope shows that large ad units not only get users' attention, but keep it as they navigate a page. Proof that branding lives online, says OPA President Pam Horan.
FULL ARTICLE
6 ways to get more revenue out of online ads
New technologies are combining with old strategies to help publishers increase revenues from online ads. Here are a few of the solutions and tactics publishers are using to improve yield management, which is the process of maximizing profits.
FULL ARTICLE
When advertising and editorial collide
As display advertising evolves, it's taking on more of the characteristics of editorial content. Or at least that's the plan. How should publishers be working with brands to integrate their messaging and improve campaign ROI - without crossing the line?
FULL ARTICLE
7. Web Resources
· Web video will drive ad growth through 2014 - Monday Note
· How news organizations are generating revenue from social media - Mashable
· Forecast: Online ad spending to nearly double by 2014 - VentureBeat


Chris Llewellyn
President & CEO
FIPP
Greetings

Same old, same old doesn't work on the Web. The pace of innovation is faster than with traditional media. Disruptive technology is everywhere. Here's a look at how advertising models are evolving as publishers seek new revenue streams and brands look for new ways to connect and engage with target customers.
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